How Trade Shows Help you Achieve Marketing Goals

 


Successful trade show marketing hinges on three points: WOWING attendees, ENGAGING prospects and SELLING to customers. However, many trade show marketers have a difficult time figuring out how to incorporate these points into their custom trade show exhibit. Here are a few ways you can use a custom trade show exhibit to WOW, ENGAGE and SELL at your next trade show to reach your marketing goals.

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Trade Show 101: Tips for Entrepreneurs

 

Trade Show 101: Tips for Entrepreneurs

So you are an entrepreneur and you have decided to invest more into the growth of your business by exhibiting at a trade show. That’s great. However, before you invest the time and resources into exhibiting, you should do some trade show homework first. Below, are tips to help you get the most out of your trade show investment.

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Your Trade Show Budget Worksheet: How to Financially Plan for your Next Event

trade show budget worksheet

What do a trade show veteran and a novice exhibitor have in common?

If you answered a long to-do-list, you would be right. If you also answered budgeting challenges, you’d be doubly right.

Let’s face it, planning a trade show budget can be tricky, and with a long and varied list of tasks demanding your attention, it can be tough to create an accurate budget.

Not to worry! This post contains practical advice and easy-to-apply budget planning solutions. Also, check out our trade show budget worksheet included in this post!

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Trade Show Attire: Do’s and Don’ts

 

How Trade Show Attire Helps Your Trade Show ROI

At trade shows and business conferences your trade show booth and collateral aren’t the only things representing your company to attendees. For the duration of the trade show you are a walking representation of the brand. You only have seconds to make a first impression at trade shows, so naturally your trade show attire and appearance will matter greatly. Follow this list of Do’s and Don’ts to have the right effect on your trade show ROI.

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