From the hundreds of projects Nimlok produces each year, we’ve collected the top exhibits from 2017 (not a small task, as we had so many) that are sure to inspire you for your next event.
Making the most out of your trade show program involves paying close attention to rising and falling industry and consumer trends.
Staying ahead of these trends can help you better reach an evolving, millennial-dominated audience while keeping you on-track to achieve your sales and marketing goals.
In this article, we explore five trade show trends to watch as we enter 2018.
So, you’ve had it. You’re done with figuring out where to store your huge, clunky trade show exhibit, you’re tired of trying to keep the graphics from being damaged between shows and you are absolutely fed up with repairing, updating and – possibly – repurchasing exhibits and displays. Why can’t it be easy? Why can’t you just show up at the event to a beautiful exhibit and walk away once the event hall lights dim without a second thought to dismantling, shipping or storing? [Read more…]
Most marketers utilize some sort of email marketing program, and event marketers are no different. Email allows you to reach a wide audience in a personalized way for a relatively low cost and – yes, there’s an ‘and’ – provides marketers with a wealth of data and engagement knowledge. Leveraging the power of event email marketing is the perfect way to nurture your clients and prospects through a more sophisticated life cycle.
The infographic in this post covers effective event email marketing best practices on a high-level. We expanded upon the infographic with additional thoughts and insight.
School teaches students a lot of things, but it also teaches teachers. After college, I had a wonderful opportunity to teach high school English abroad in South Korea. It was an extremely influential period of my life, and when I returned and jumped into the event marketing industry, I found myself calling back to six key lessons I learned as a teacher. [Read more…]