So, you’ve had it. You’re done with figuring out where to store your huge, clunky trade show exhibit, you’re tired of trying to keep the graphics from being damaged between shows and you are absolutely fed up with repairing, updating and – possibly – repurchasing exhibits and displays. Why can’t it be easy? Why can’t you just show up at the event to a beautiful exhibit and walk away once the event hall lights dim without a second thought to dismantling, shipping or storing? [Read more…]
Most marketers utilize some sort of email marketing program, and event marketers are no different. Email allows you to reach a wide audience in a personalized way for a relatively low cost and – yes, there’s an ‘and’ – provides marketers with a wealth of data and engagement knowledge. Leveraging the power of event email marketing is the perfect way to nurture your clients and prospects through a more sophisticated life cycle.
The infographic in this post covers effective event email marketing best practices on a high-level. We expanded upon the infographic with additional thoughts and insight.
School teaches students a lot of things, but it also teaches teachers. After college, I had a wonderful opportunity to teach high school English abroad in South Korea. It was an extremely influential period of my life, and when I returned and jumped into the event marketing industry, I found myself calling back to six key lessons I learned as a teacher. [Read more…]
I am a believer in the power of small businesses. Businesses with fewer than 20 employees make up nearly 90-percent of all employing firms in the U.S. (2011 U.S. Census data) and are the driving forces behind some incredible initiatives. But these small players are big forces because [Read more…]