Custom trade show booths are perfect for exhibitors looking for a one-of-a-kind exhibit solution to reflect their brand’s personality on the show floor. In this post, we cover several important areas of trade show booth design to help you create a high-impact exhibit tailored to meet your trade show marketing needs.
Staying organized while exhibiting at a trade show can be hard work. Luckily, for event marketers, the digital age has ushered in technology that can help exhibitors stay on top of everything, from travel arrangements to staff scheduling. In addition to popular business travel apps—such as Dropbox, LinkedIn, Uber/Lyft and CamCard—we highlight 10 of the best apps for trade show exhibitors.
Trade show and conference attire is a key aspect of your overall event marketing presentation. As such, expressing your individual style and personality needs to be balanced with appropriate business attire, practical pieces and comfortable clothing. In this post, we share insights into trade show apparel and how to stay comfortable and stylish on the trade show floor.
Having a dynamic and attention-grabbing trade show booth is essential if you are looking to gain an edge over your competition at your next event. It is important for your exhibit to look ready and be ready when the exhibit hall opens its doors. In this post, we outline how to strategically navigate the installation and dismantling (I&D) process to ensure a smooth and stress-free assembly and teardown of your trade show booth.
On average, an exhibitor has three seconds to communicate key brand messages to passersby on the trade show floor. This short timeframe makes having attention-grabbing trade show graphics a must.