Portability has become one of the driving forces behind the development of new technology. From phones to computers we all want the ability to take our toys with us on the go. In the event marketing and trade show space portability is also a highly sought after feature in exhibit designs. If you are considering portable displays as an option for your brand check out some of the many advantages they have to offer:
Every year countless numbers of trade show attendees spill into crowded convention centers, hotels and cities all across the globe. Exhibit attendees are all looking for something different, some for networking and relationship building, some for the new and novel, some for educational information and others looking to purchase/price for their respective organizations.
If you are an exhibitor you are more than likely there to build connections, capture leads and get on-the-floors sales. To accomplish these goals one of your best weapons is your organizations ability to create trust between you and your prospects. In a perfect world trust would be the default position — however this is rarely the case. To get a better idea on how to reach out and create trusting relationships with your prospects read our tips below:
Trade shows are one of the best ways to get your company noticed, and they are an amazing way to make industry contacts and generate leads. However, trade shows can also be expensive and budgeting can be a pain. Between travel cost, trade show equipment, staff expenses and other costs the bills can really add up. Luckily, there are [Read more…]
Trade show attendance is predicted to go up in 2015 — and with it the opportunity for businesses to make their mark with creative custom trade show exhibits. With a seemingly endless stream of conventions, trade shows and events coming up it can be quite difficult to sort through the clutter. But – never fear — we are starting a city series where we will highlight the top trade shows and events in the biggest markets to give you an insiders scoop. For our first entry into the series we will focus on sweet home Chicago! Our list has some of the biggest and most interesting events happening in the windy city. To find out more about trade shows in Chicago take a look at our list below: [Read more…]
Preparing for a trade show is stressful, we all know that. The process of getting everything budgeted, scheduled, and set up takes an enormous amount of effort. Because of all of the time spent on the material and logistical aspects of planning for a trade shows, organizers often overlook their most important asset, the event staff. [Read more…]