It’s easy to see why email marketing is fast becoming the preferred outreach platform for event marketers. Email allows you to personalize your message to connect with a wide audience for a relatively low cost, while providing a wealth of engagement metrics to track success.
Leveraging the power of event email marketing is the perfect way to nurture your clients and prospects through a refined life cycle. Even with the rise in social media’s influence on the marketing world, email marketing still offers unique benefits.
This post covers the best practices when it comes trade show marketing email campaigns and will help you devise an effective email strategy for your brand. [Read more…]