The trade show season has begun, which means you’re registering for shows and starting your planning process. All of this preparation leads to an opportunity to get your company out on the trade show exhibit floor and start networking.
An important part of networking is ensuring people make it to your booth, and location plays a big role. The elements for an ideal trade show booth location may seem obvious, but what might seem intuitive isn’t necessarily true. Here are four important factors to consider when planning your trade show exhibit location: [Read more…]