It may seem natural to think of your competitors as your only rivalry at a trade show. Really, that’s just a single part of the problem. Let’s take a look at a few of the other “hidden competitors” you’re up against. You’re trying to catch trade show attendee’s attention, but they’re distracted by other factors too. Read on to learn more about overcoming these hidden factors.
Here on the Nimlok blog we talk a lot about some of the more in-depth face-to-face marketing strategies but today we want to focus on some common mistakes made by small business exhibitors working a booth for the first time.
Industry events like trade shows and conventions can be a wonderful marketing opportunity for small businesses, but it’s a large investment and all too often those small business exhibitors don’t make the most of their time there. Below are three mistakes your company may be making as an exhibitor that are the easy to fix. [Read more…]
Don’t get us wrong, that’s good advice, but sometimes it’s just not as simple as that. Attendees expectations are rising, and at some shows simply saying hello and giving a sales pitch isn’t going to cut it. So to help you start thinking outside the box, below are a few not-so-obvious ideas for engaging your audience. [Read more…]
If you’ve ever exhibited at a trade show, you’re aware of the enormous time, money and effort that go into just one successful exhibit. For brands that exhibit at multiple shows a year, efficiency and versatility in displays is essential.
One of the best ways to get a custom looking booth for all your shows without breaking the bank is by working with a designer to develop a reconfigurable exhibit. Understanding some key design principles in the process can help you collaborate with your designer and achieve an exhibit to fit your needs. [Read more…]
If you’ve exhibited at a trade show recently I’m sure you’ve noticed the use of hashtags, and if you travel to multiple shows you probably know that many have their own hashtag. For example the Consumer Electronics Show uses #CES2014, EXHIBITOR show uses #EXHIBITOR2014.
If you’re active on social media with your brand, you’ll know that hashtags can be [Read more…]