It may seem natural to think of your competitors as your only rivalry at a trade show. Really, that’s just a single part of the problem. Let’s take a look at a few of the other “hidden competitors” you’re up against. You’re trying to catch trade show attendee’s attention, but they’re distracted by other factors too. Read on to learn more about overcoming these hidden factors.
Here on the Nimlok blog we talk a lot about some of the more in-depth face-to-face marketing strategies but today we want to focus on some common mistakes made by small business exhibitors working a booth for the first time.
Industry events like trade shows and conventions can be a wonderful marketing opportunity for small businesses, but it’s a large investment and all too often those small business exhibitors don’t make the most of their time there. Below are three mistakes your company may be making as an exhibitor that are the easy to fix. [Read more…]
Whether you’re designing for a banner stand, a fabric exhibit or a rigid hanging sign, large-scale trade show graphics are a unique breed. As you work with your exhibit house on a design, you may want to have an in-house designer or another member of your team create your graphic images. If your team member is new to the large format designing, we have several tips that will help ensure you get the best graphic outcome possible. [Read more…]
Don’t get us wrong, that’s good advice, but sometimes it’s just not as simple as that. Attendees expectations are rising, and at some shows simply saying hello and giving a sales pitch isn’t going to cut it. So to help you start thinking outside the box, below are a few not-so-obvious ideas for engaging your audience. [Read more…]
In the face-to-face industry social media is becoming one of the most popular ways to engage attendees at trade shows, events and conferences. Done well social media can be very successful, but done wrong it can be a flop. For that reason, we’ve created a SlideShare of 24 simple tips and best practices to get exhibitors on the right track. Flip through the SlideShare for quick tips, then read below for details. [Read more…]