I recently visited a trade show focused on online and offline marketing. As a digital marketing manager, I’m always excited to learn about new inbound marketing techniques, the hot tech being used for marketing that help businesses of all sizes grow.
As a marketer, a former trade show booth exhibit staffer, a face-to-face marketer and having managed a sales team, I was floored at what I experienced on the trade show exhibition hall floor. It was disappointing actually. [Read more…]