The equation for standing out at trade shows is easy.
Creativity + Planning = Success!
Check out these insider resources if you’re looking for tips to boost your wow-factor!
According to the Center for Exhibition Industry Research, an estimated 13,000 trade shows take place in the United States each year, representing 40% of all trade shows globally. With so many trade shows covering a large range of industries and topics, there are a seemingly endless list of shows to choose from. For the purposes of this post, we focus on 100 popular trade shows in 10 popular industries we think could be important to your business.
Exhibitors who have hit promotional products not only attract traffic flow to their exhibits, but also leave lasting impressions on attendees who visit their space. What’s more, environmentally-friendly branded promotional items can help increase brand awareness and illustrate a company’s environmental and social commitments. If you are looking for environmentally-friendly trade show giveaways read on and learn how being green can help you raise your trade show profile while minimizing impacts on the earth.
It’s your worst exhibiting nightmare.
You’ve spent months planning, budgeting and executing the perfect trade show program.
Everything is in order, and you’re ready to rock your event. The exhibit hall doors open.
A flood of people trickle into the hall…
…but no one is stopping at your booth!
Ahhh! Can someone wake us up from this nightmare!?
Unfortunately, this is an all-too common reality for exhibitors. Thankfully, trade show contests and games can drive more traffic to your booth and create more opportunities to engage with prospects.
In this post, we outline some of the best practices to planning and operating in-booth games and activities, as well as share ideas for contests that will leave your visitors wowed.