In the face-to-face industry social media is becoming one of the most popular ways to engage attendees at trade shows, events and conferences. Done well social media can be very successful, but done wrong it can be a flop. For that reason, we’ve created a SlideShare of 24 simple tips and best practices to get exhibitors on the right track. Flip through the SlideShare for quick tips, then read below for details. [Read more…]
It’s your worst exhibiting nightmare.
You’ve spent months planning, budgeting and executing the perfect trade show program.
Everything is in order, and you’re ready to rock your event. The exhibit hall doors open.
A flood of people trickle into the hall…
…but no one is stopping at your booth!
Ahhh! Can someone wake us up from this nightmare!?
Unfortunately, this is an all-too common reality for exhibitors. Thankfully, trade show contests and games can drive more traffic to your booth and create more opportunities to engage with prospects.
In this post, we outline some of the best practices to planning and operating in-booth games and activities, as well as share ideas for contests that will leave your visitors wowed.
It’s hard to ignore the major impact social media is having on the face-to-face marketing world. It seems like every event has an official hashtag and every exhibitor is hurriedly posting minute-to-minute updates to their trade show social media accounts. Social media networks such as Facebook, Twitter and LinkedIn are at the forefront of the social media marketing revolution and exhibitors need to know the ins-and-outs of making the most of these networks. That is why Nimlok has created the Exhibitors’ Guide to Social Media to help advise trade show marketers on planning their social media strategy with easy-to-apply tips and tricks. Read this post to get an idea of where to start with your trade show social media efforts, and make sure to download your copy of The Exhibitors’ Guide to Social Media today!
When one steps foot into the event marketing arena for the first time the bright lights, sounds and overwhelming atmosphere can be both alluring and intimidating. Where does an event marketing novice find guidance? How can they be sure they are headed in the right direction? For starters, trusting ones intuition is always a good source for inspiration, but that will only carry you so far. To help exhibitors on their journey to become an event marketing guru Nimlok has crafted the Smart Marketers’ Guide to event marketing. Our Smart Marketers Guide takes a comprehensive look at all areas of an event marketing campaign, from pre-event to post-event you will be sure to find the advice you are looking for. Below we have listed some takeaways from our guide to give you an idea of what you will find: [Read more…]
If you’ve exhibited at a trade show recently I’m sure you’ve noticed the use of hashtags, and if you travel to multiple shows you probably know that many have their own hashtag. For example the Consumer Electronics Show uses #CES2014, EXHIBITOR show uses #EXHIBITOR2014.
If you’re active on social media with your brand, you’ll know that hashtags can be [Read more…]