This week we sat down with Nimlok Chicago’s marketing guru Julia Poroshkova to talk trade show display trends. She focuses on lead generation through traditional, web, event and email marketing, and for the past year she has been working one-on-one with clients to assist them with their pre/post show marketing efforts.
We love to find inspiration in everything out there whether it’s an everyday item on the street or a fantastical piece of abstract art. You never know where your next great idea for a booth design will come from, so let us point you in a few not so conventional directions.
Spring has supposedly arrived, but most of us here in Chicago are still sporting winter coats, so this month’s inspiration may have been influenced just a little by our longing to ditch the heavy coats. While you may be thinking spring fashion is a far cry from the trade show floor, first think about all the fabric exhibits you’ve seen lately…now think about what clothes are made of. We rest our case. [Read more…]
On the trade show floor you have only seconds to convince visitors to enter your booth. During these few seconds your exhibit design must do all the talking and optimizing your design can help attract the most visitors to your booth. There are a number of design elements that go into the proper utilization of your display space: [Read more…]
Custom exhibit design can ensure you end up with a booth that fits your company just right. However, an unorganized or rushed process could result in a run of the mill display that does nothing to make your company stand out, or worse does not meet your needs. To avoid wasting time and money, utilize the following steps in your planning process: [Read more…]
Evaluate your current trade show displays by taking an objective look at what your exhibit offers potential customers relative to what they’re looking for. Based on the evaluation, determine what changes will be most appropriate for your trade show exhibit needs. The process of updating your displays can be daunting, but breaking it down into actionable steps makes for a much smoother transition. Here are 5 ways to update a trade show display: [Read more…]