Color can be a beneficial tool in a trade show display exhibit. You may not realize it, but color can have a huge effect on what people feel and do when they see your brand on the show floor.
Many colors are associated with temperature or with certain emotions. For example, fast food restaurants use red and yellow in order to create a sense of excitement while locations like hospitals and spas tend to use blues and greens for their calming influence. What you want in your display is a bit of both. Exciting colors will draw people in and calming colors will encourage them to stay.
To get a better feel for exactly what colors do for business, take a look at [Read more…]