When it comes to selecting the right trade show exhibit, event marketers have an array of designs to choose from. Portable displays, custom exhibits and trade show rentals are all great face-to-face marketing assets. Each one of these exhibit options offer great features and advantages, but they may not always be the right fit for you. This is where modular trade show exhibits shine, they help bridge the gap between these options and offer exhibitors a flexible, affordable and head-turning exhibit. Read on to discover why a modular trade show exhibit may be the perfect fit for your event marketing needs. Also, be sure to download Nimlok’s brand new Modular Brochure to find your modular trade show exhibit inspiration.
What’s in a number you may ask, well for most trade show exhibitors it’s 10’ x 10’ which converts into 9.290304 m2 . While metric conversions may not be the strong suit of your average event marketer, these numbers matter. For starters 10’ x 10’ spaces are the average amount of room most trade show exhibitors have, and while these dimensions don’t seem like a ton of acreage to plant your face-to-face marketing crop, every inch can and does matter. This post will help exhibitors get the most out of their 10’ x 10’ trade show displays.
In the trade show marketing world appearance and substance are married together, and it is unlikely that the two lovebirds will be getting divorced any time soon. A brand must utilize their trade show booth to enhance their industry profile, while letting the public know who they are and what their company has to offer consumers. Conveying these messages seems like a simple proposition, however, many exhibitors find it difficult to condense everything their brand is trying to communicate into a 10′ x 10′, 10′ x 20′, 20′ x 20′ or larger exhibit space. This post will help educate exhibitors on the finer points of using their trade show booth as a mouthpiece for their brand.
Think back to the great meals you’ve had. Let your mind resurrect the tastes, textures, smells and sights that engulfed your senses. What was it about those meals that made them truly great? It’s difficult to answer that question. So much of what makes up our great life experiences is in a word, intangible. However, what our mind struggles to define with words, can often be explained by perfect top to bottom execution. Take trade show exhibits for example, many factors attract visitors to a space and knowing how to construct an immersive trade show environment is key to trade show success. [Read more…]