What’s in a number you may ask, well for most trade show exhibitors it’s 10’ x 10’ which converts into 9.290304 m2 . While metric conversions may not be the strong suit of your average event marketer, these numbers matter. For starters 10’ x 10’ spaces are the average amount of room most trade show exhibitors have, and while these dimensions don’t seem like a ton of acreage to plant your face-to-face marketing crop, every inch can and does matter. This post will help exhibitors get the most out of their 10’ x 10’ trade show displays.
In the trade show marketing world appearance and substance are married together, and it is unlikely that the two lovebirds will be getting divorced any time soon. A brand must utilize their trade show booth to enhance their industry profile, while letting the public know who they are and what their company has to offer consumers. Conveying these messages seems like a simple proposition, however, many exhibitors find it difficult to condense everything their brand is trying to communicate into a 10′ x 10′, 10′ x 20′, 20′ x 20′ or larger exhibit space. This post will help educate exhibitors on the finer points of using their trade show booth as a mouthpiece for their brand.
A powerful trade show exhibit is similar to a well-designed home. Both structures rely on basic architectural design elements and principles such as functional space, lighting and color. These elements–when blended with care–achieve incredible results and create a sense of awe and splendor in onlookers. If you are planning to commission a new exhibit it is crucial that your trade show asset attracts traffic, and one of the best ways to generate traffic is through smart booth design. Read below to find out how to create a booth that inspires a sense of home and comfort in your attendees. [Read more…]
So, you’ve had it. You’re done with figuring out where to store your huge, clunky trade show exhibit, you’re tired of trying to keep the graphics from being damaged between shows and you are absolutely fed up with repairing, updating and – possibly – repurchasing exhibits and displays. Why can’t it be easy? Why can’t you just show up at the event to a beautiful exhibit and walk away once the event hall lights dim without a second thought to dismantling, shipping or storing? [Read more…]
Own custom trade show displays or not own a custom display. That is the question.
I recently attended a trade show where the majority of trade show displays looked pretty much the same. Most had a table with a generic table cover, at the front half of their space with staff either sitting or standing behind it. [Read more…]