With Halloween just around the corner we decided to take a spooky approach in our latest post. I was browsing for ideas when I realized all the rules I’ve been seeing for surviving a zombie apocalypse, could also be applied to surviving a trade show. [Read more…]
We’re very grateful to have Ken Newman of the “Hey Newman” blog joining us as a guest blogger and trade show expert for this week’s post.
Recently, I found myself in a rather interesting role. I was an attendee at a trade show. Now, that might not seem overwhelmingly interesting to you, dear reader, but as someone who has produced live trade show presentations for over 25 years, it’s very rare for me to be on “the other side” of the padded carpet. [Read more…]
plan for added baggage
Trade shows are bustling affairs. Most booths offer information packets, promotional items and other things that you will want to take back to your home or business. Pack light and ensure to leave room for these items.
check smaller stands for untapped opportunities
Many trade show attendees make the mistake of skipping smaller booths. Often, these booths feature innovative entrepreneurs or test projects for larger companies. Check these booths for excellent opportunities to discover new products and interact with others. [Read more…]
We’ll soon be hosting our first ever free educational webinar. We wanted to take a moment to shine a spotlight on Susan Ratliff AKA The Exhibit Expert, who will be joining us to teach you how you can exhibit like an expert. So why is Susan Ratliff known at The Exhibit Expert and why is she an amazing source for learning? [Read more…]
Trade show staffing can present obstacles for even the most seasoned of companies, as the top star within the confines of your company’s offices may not necessarily be the best choice for a trade show exhibit. Some people are simply better at building relationships over time, rather than being able to draw others in within seconds of a meeting. Here are five factors that will [Read more…]