Imagine you’re at a trade show demonstrating your company’s latest new product, except people are walking off in droves or worse no one showed up. This isn’t a nightmare; it’s a trade show reality for many companies. Pulling off a successful trade show display demonstration isn’t a natural ability, which means without the right skills you could be demonstrating the fountain of youth and still end up losing your audience.
Fortunately, avoiding a few key common presentation mistakes could help you create a demo people want to stick around for. So what are you doing wrong? [Read more…]