It’s time for another addition of Trade Show 101, where we help you learn the basics of exhibiting if you’re new to the game, and brush up on your skills if you’re an old pro. Today’s topic: the trade show giveaway item.
Giving away items at trade show booths can be an effective way to draw traffic, reach out to potential customers and achieve recall after the show is over. However, the giveaway strategy may be trickier than you think. The free gift looks great, and in your booth will travels in a pack, but once you give it away, it becomes an elusive creature. It will find its way to [Read more…]