In our last post, we covered some simple tips to get you started on budgeting the right way for you next trade show. Now it’s time to have a look at what you can do to make sure you get a healthy trade show ROI.
Imagine you’re at a trade show demonstrating your company’s latest new product, except people are walking off in droves or worse no one showed up. This isn’t a nightmare; it’s a trade show reality for many companies. Pulling off a successful trade show display demonstration isn’t a natural ability, which means without the right skills you could be demonstrating the fountain of youth and still end up losing your audience.
Fortunately, avoiding a few key common presentation mistakes could help you create a demo people want to stick around for. So what are you doing wrong? [Read more…]
It’s time for another addition of Trade Show 101, where we help you learn the basics of exhibiting if you’re new to the game, and brush up on your skills if you’re an old pro. Today’s topic: the trade show giveaway item.
Giving away items at trade show booths can be an effective way to draw traffic, reach out to potential customers and achieve recall after the show is over. However, the giveaway strategy may be trickier than you think. The free gift looks great, and in your booth will travels in a pack, but once you give it away, it becomes an elusive creature. It will find its way to [Read more…]
Trade show staffing can present obstacles for even the most seasoned of companies, as the top star within the confines of your company’s offices may not necessarily be the best choice for a trade show exhibit. Some people are simply better at building relationships over time, rather than being able to draw others in within seconds of a meeting. Here are five factors that will [Read more…]
You’ve made a decision to exhibit at a trade show. You’ve secured your booth space and your custom exhibit design is in production. Score! This mean your work is done until the show right? Wrong. It’s time for some marketing!
Here are 8 ways you can do some pre-show trade show marketing leading up to your next expo show: