Halloween is upon us, and with it come terrifying visions of specters, apparitions and phantoms. Preternatural creatures are not the only thing that can strike terror in the hearts of event marketers. Horror stories of everything from missing trade show booths to forgetting equipment back at the office can be enough to keep even the most seasoned event marketer up at night. Below, we highlight three frightful follies that event marketers can fall prey to, as well as tips on how to avoid these trade show mistakes.
For small businesses, attending a trade show is no cheap endeavor. However, small businesses have much to gain by exhibiting. With proper planning and a clear idea of what they want to achieve, small business owners can find the experience of exhibiting at a trade show invaluable. With that in mind, here are a few trade show tips for small business owners to use at their next event.
So, you have selected a trade show, assembled your elite team of booth staffers and now you are ready to design an unforgettable exhibit. But with so many trade show exhibit and display options available, where should you begin? We evaluated the most successful island exhibits and highlight what you need to know to design a show-stopping exhibit that meets your needs.
Summertime brings with it warm weather, clear skies and a host of fun outdoor events and activities. Outdoor displays allow exhibitors to take advantage of the summer season by providing a sturdy and stylish display to promote their brand at outdoor events. Whether you are looking to place a flag on the sidewalk outside your storefront or you are participating in an outdoor event, an outdoor display can get you noticed.
If you are a small business owner, attending a trade show can help boost your company’s profile, grow your client list and give you the opportunity to network with others in your industry. Given the list of benefits, it is easy to see why many small businesses are opting to exhibit at trade shows. With the increased number of small businesses attending trade shows, it is import to know tips and tricks to help you get ahead at your next event. Below are the top three tips for making the most of your small business trade show experience.