After a trade show, your company should concentrate on assessing strengths and weaknesses. The best way to begin is by striking while the iron is hot. Within the first day or two after an event, gather your team and outside sources for an in-depth analysis of the positive and negative outcomes that were experience at the trade show exhibit space. Use the following questions as a springboard for discussion: [Read more…]
As with most important events in life, the path to trade show marketing success generally involves setting tangible, realistic goals. Lack of direction could result in unhappy, directionless employees and ultimately a lack of accomplishment.
Start setting goals and objectives well before the actual trade show. You’ll need time to prepare a plan for meeting these goals, so don’t expect last minute expectations to be met. [Read more…]
Before you start planning your next trade show or face-to-face event be sure to consider some of the key planning elements that will guarantee you have a successful show from start to finish. Here are the FIVE elements in trade show planning success: [Read more…]
The trade show season has begun, which means you’re registering for shows and starting your planning process. All of this preparation leads to an opportunity to get your company out on the trade show exhibit floor and start networking.
An important part of networking is ensuring people make it to your booth, and location plays a big role. The elements for an ideal trade show booth location may seem obvious, but what might seem intuitive isn’t necessarily true. Here are four important factors to consider when planning your trade show exhibit location: [Read more…]