So, you have selected a trade show, assembled your elite team of booth staffers and now you are ready to design an unforgettable exhibit. But with so many trade show exhibit and display options available, where should you begin? We evaluated the most successful island exhibits and highlight what you need to know to design a show-stopping exhibit that meets your needs.
If you are a small business owner, attending a trade show can help boost your company’s profile, grow your client list and give you the opportunity to network with others in your industry. Given the list of benefits, it is easy to see why many small businesses are opting to exhibit at trade shows. With the increased number of small businesses attending trade shows, it is import to know tips and tricks to help you get ahead at your next event. Below are the top three tips for making the most of your small business trade show experience.
When reduced to their core, trade show marketing campaigns are all about the art of persuasion. If you want to standout on the show floor and elevate your brand’s messaging beyond your competition, storytelling can help you get the persuasive edge you need. Read on and learn why storytelling is not just the hottest new marketing trend, but an essential element in the trade show marketing mix.
The time and costs associated with attending a trade show make it extremely important for exhibitors to maximize their trade show ROI. After going through the process of selecting a trade show, planning for the event and spending money, you are left with one question: who is staffing your trade show booth? Preferably, you’ll have a team of highly personable, experienced sales representatives who have memorized every aspect of your products and services.
When attempting to gauge the success of a trade show program, marketers often turn to qualitative and opinion-based feedback rather than measurable quantitative data. As a result, marketers speak a language that their colleagues have a hard time understanding. To avoid confusion, marketers must adopt a concrete “multilingual” quantitative processes that can succinctly convey the impact of a trade show.