When one steps foot into the event marketing arena for the first time the bright lights, sounds and overwhelming atmosphere can be both alluring and intimidating. Where does an event marketing novice find guidance? How can they be sure they are headed in the right direction? For starters, trusting ones intuition is always a good source for inspiration, but that will only carry you so far. To help exhibitors on their journey to become an event marketing guru Nimlok has crafted the Smart Marketers’ Guide to event marketing. Our Smart Marketers Guide takes a comprehensive look at all areas of an event marketing campaign, from pre-event to post-event you will be sure to find the advice you are looking for. Below we have listed some takeaways from our guide to give you an idea of what you will find: [Read more…]
Success is often achieved by great exhibitors not only from the things they do – but also from avoiding some common trade show pitfalls. Sometimes doing things because they are “common sense” or “the way it’s always done” can lead to falling into a rut — or missing opportunities. Great exhibitors know this, and they leverage their creativity to forge their own path to trade show success. Below we have listed some of the common missteps made by exhibitors and how to avoid them:
Attending an industry trade show can be a great investment for your company. Industry shows offer you and your team the opportunity to network, learn and make new sales connections all in a face-to-face environment that’s all too rare in today’s business world. While you may think your responsibilities as an attendee are looser than those of an exhibitor, you might want to think again. Without proper planning or use of time you could end up walking away with a hole in your pocket (one you thought you avoided by attending instead of exhibiting).
Fortunately, you can get the most out of your next trip to a trade show just by following a few key strategies: [Read more…]