An effective trade show marketing campaign is comprised of a collection of moving parts, each working together to bring the maximum amount of brand exposure and return on investment to an exhibitor. That being said, customer experience can be lost in the fog of planning for an event if an exhibitor is not careful. What’s more, every second dedicated to event planning is principally an exercise in preparing to meet the buying public face-to-face. This post will help exhibitors keep the customer the focus of their trade show marketing efforts with simple and concise tips that can be implemented seamlessly into an event marketing campaign.
The trade show floor is packed with prospective clients, making it a veritable smorgasbord for the unsated appetites of salesmen. However, it isn’t as simple as diving in and getting your fill. No, salesmen need to earn each and every deal they get with smart sales strategy and a great sales pitch. This post will help salesmen selling at a trade show hone their skills, win over clients and beat out their competition on the show floor.
Not all leads captured on the trade show floor are equal, and because of this the ability to quickly qualify leads is crucial. The task of qualifying trade show leads is an art form of sorts. It is a skill that is often overlooked by event managers and booth staffers alike, but with practice even the most novice on-the-floor sales representative will be able to sort the buyers from the flyers. Read on to learn some tried and true lead qualifying tactics to help increase the quality of your lead yield. [Read more…]
Drawing a crowd is the ultimate aim of an event marketer, but this seemingly clear target can be easily missed. Trade shows and other marketing events are typically filled with numerous competing brands and organizations all vying for the currency of attention, the attention of attendees. So how exactly does an event marketer make waves at an event? How can you make your event marketing more exciting and appealing? Having a large and dynamic custom trade show booth is one way, but there are many others. This post will educate you on what your options are when it comes to attracting and entertaining attendees. [Read more…]
When one steps foot into the event marketing arena for the first time the bright lights, sounds and overwhelming atmosphere can be both alluring and intimidating. Where does an event marketing novice find guidance? How can they be sure they are headed in the right direction? For starters, trusting ones intuition is always a good source for inspiration, but that will only carry you so far. To help exhibitors on their journey to become an event marketing guru Nimlok has crafted the Smart Marketers’ Guide to event marketing. Our Smart Marketers Guide takes a comprehensive look at all areas of an event marketing campaign, from pre-event to post-event you will be sure to find the advice you are looking for. Below we have listed some takeaways from our guide to give you an idea of what you will find: [Read more…]