When one steps foot into the event marketing arena for the first time the bright lights, sounds and overwhelming atmosphere can be both alluring and intimidating. Where does an event marketing novice find guidance? How can they be sure they are headed in the right direction? For starters, trusting ones intuition is always a good source for inspiration, but that will only carry you so far. To help exhibitors on their journey to become an event marketing guru Nimlok has crafted the Smart Marketers’ Guide to event marketing. Our Smart Marketers Guide takes a comprehensive look at all areas of an event marketing campaign, from pre-event to post-event you will be sure to find the advice you are looking for. Below we have listed some takeaways from our guide to give you an idea of what you will find: [Read more…]
Imagine your face-to-face marketing event is a gala and your trade show exhibit is your gown or tux. How would you conduct yourself? Would you stumble about the party rudely interjecting yourself into strangers’ conversations? Would you carelessly spew profanities loud enough for everyone to hear? Would you [Read more…]
Preparing for a trade show is stressful, we all know that. The process of getting everything budgeted, scheduled, and set up takes an enormous amount of effort. Because of all of the time spent on the material and logistical aspects of planning for a trade shows, organizers often overlook their most important asset, the event staff. [Read more…]
I recently visited a trade show focused on online and offline marketing. As a digital marketing manager, I’m always excited to learn about new inbound marketing techniques, the hot tech being used for marketing that help businesses of all sizes grow.
As a marketer, a former trade show booth exhibit staffer, a face-to-face marketer and having managed a sales team, I was floored at what I experienced on the trade show exhibition hall floor. It was disappointing actually. [Read more…]
All the trade show preparation in the world will be for naught if your company’s presentation isn’t up to par in every way. This not only includes impeccable booth displays, but the manner in which your staffers conduct themselves. Potential clients will be monitoring your behavior, as well as competitors who will no doubt be on alert for any behavior that could signal a potential weakness.
There are a number of components that make up the principles of trade show etiquette. A trade show exhibit is a public stage, and all trade show staffers should act accordingly as the hosts of that stage. Here are a few basic do’s and don’ts to get you started: [Read more…]