Drawing a crowd is the ultimate aim of an event marketer, but this seemingly clear target can be easily missed. Trade shows and other marketing events are typically filled with numerous competing brands and organizations all vying for the currency of attention, the attention of attendees. So how exactly does an event marketer make waves at an event? How can you make your event marketing more exciting and appealing? Having a large and dynamic custom trade show booth is one way, but there are many others. This post will educate you on what your options are when it comes to attracting and entertaining attendees. [Read more…]
When one steps foot into the event marketing arena for the first time the bright lights, sounds and overwhelming atmosphere can be both alluring and intimidating. Where does an event marketing novice find guidance? How can they be sure they are headed in the right direction? For starters, trusting ones intuition is always a good source for inspiration, but that will only carry you so far. To help exhibitors on their journey to become an event marketing guru Nimlok has crafted the Smart Marketers’ Guide to event marketing. Our Smart Marketers Guide takes a comprehensive look at all areas of an event marketing campaign, from pre-event to post-event you will be sure to find the advice you are looking for. Below we have listed some takeaways from our guide to give you an idea of what you will find: [Read more…]
Imagine your face-to-face marketing event is a gala and your trade show exhibit is your gown or tux. How would you conduct yourself? Would you stumble about the party rudely interjecting yourself into strangers’ conversations? Would you carelessly spew profanities loud enough for everyone to hear? Would you [Read more…]
Preparing for a trade show is stressful, we all know that. The process of getting everything budgeted, scheduled, and set up takes an enormous amount of effort. Because of all of the time spent on the material and logistical aspects of planning for a trade shows, organizers often overlook their most important asset, the event staff. [Read more…]
I recently visited a trade show focused on online and offline marketing. As a digital marketing manager, I’m always excited to learn about new inbound marketing techniques, the hot tech being used for marketing that help businesses of all sizes grow.
As a marketer, a former trade show booth exhibit staffer, a face-to-face marketer and having managed a sales team, I was floored at what I experienced on the trade show exhibition hall floor. It was disappointing actually. [Read more…]