Preparing for a trade show is stressful, we all know that. The process of getting everything budgeted, scheduled, and set up takes an enormous amount of effort. Because of all of the time spent on the material and logistical aspects of planning for a trade shows, organizers often overlook their most important asset, the event staff. [Read more…]
I recently visited a trade show focused on online and offline marketing. As a digital marketing manager, I’m always excited to learn about new inbound marketing techniques, the hot tech being used for marketing that help businesses of all sizes grow.
As a marketer, a former trade show booth exhibit staffer, a face-to-face marketer and having managed a sales team, I was floored at what I experienced on the trade show exhibition hall floor. It was disappointing actually. [Read more…]
All the trade show preparation in the world will be for naught if your company’s presentation isn’t up to par in every way. This not only includes impeccable booth displays, but the manner in which your staffers conduct themselves. Potential clients will be monitoring your behavior, as well as competitors who will no doubt be on alert for any behavior that could signal a potential weakness.
There are a number of components that make up the principles of trade show etiquette. A trade show exhibit is a public stage, and all trade show staffers should act accordingly as the hosts of that stage. Here are a few basic do’s and don’ts to get you started: [Read more…]
Trade show staffing can present obstacles for even the most seasoned of companies, as the top star within the confines of your company’s offices may not necessarily be the best choice for a trade show exhibit. Some people are simply better at building relationships over time, rather than being able to draw others in within seconds of a meeting. Here are five factors that will [Read more…]