All the trade show preparation in the world will be for naught if your company’s presentation isn’t up to par in every way. This not only includes impeccable booth displays, but the manner in which your staffers conduct themselves. Potential clients will be monitoring your behavior, as well as competitors who will no doubt be on alert for any behavior that could signal a potential weakness.
There are a number of components that make up the principles of trade show etiquette. A trade show exhibit is a public stage, and all trade show staffers should act accordingly as the hosts of that stage. Here are a few basic do’s and don’ts to get you started: [Read more…]