With Halloween just around the corner we decided to take a spooky approach in our latest post. I was browsing for ideas when I realized all the rules I’ve been seeing for surviving a zombie apocalypse, could also be applied to surviving a trade show. [Read more…]
Whether you think it’s just a fad, or the future of social media, Vine, the platform for sharing 6-second videos has been catching on. Not only has it caught on, it seems to be a continuing trend in social media with Instagram introducing 15-second video and similar features popping up on Snapchat and Pheed.
It’s no surprise that brands started jumping on board, using the platform for some highly creative marketing campaigns. You may be wondering what you can possibly say about your company or products in only 6-seconds, but the surprising answer is…a lot. [Read more…]
This week we sat down with Nimlok Chicago’s marketing guru Julia Poroshkova to talk trade show display trends. She focuses on lead generation through traditional, web, event and email marketing, and for the past year she has been working one-on-one with clients to assist them with their pre/post show marketing efforts.
“…be open to inspiration all the time no matter where you are.”
Pinterest is only around 3 years old, a baby in the world of the internet, but it’s still one of the fastest growing social media platforms out there. While we’re all well aware of the great recipes and pretty DIY projects our friends have found using it, that’s not the only thing it’s good for. If you’re an exhibitor or a trade show and event planner now is the time to get on board (pun intended). [Read more…]
We’re very grateful to have Ken Newman of the “Hey Newman” blog joining us as a guest blogger and trade show expert for this week’s post.
Recently, I found myself in a rather interesting role. I was an attendee at a trade show. Now, that might not seem overwhelmingly interesting to you, dear reader, but as someone who has produced live trade show presentations for over 25 years, it’s very rare for me to be on “the other side” of the padded carpet. [Read more…]