This week we sat down with Nimlok Chicago’s marketing guru Julia Poroshkova to talk trade show display trends. She focuses on lead generation through traditional, web, event and email marketing, and for the past year she has been working one-on-one with clients to assist them with their pre/post show marketing efforts.
Pinterest is only around 3 years old, a baby in the world of the internet, but it’s still one of the fastest growing social media platforms out there. While we’re all well aware of the great recipes and pretty DIY projects our friends have found using it, that’s not the only thing it’s good for. If you’re an exhibitor or a trade show and event planner now is the time to get on board (pun intended). [Read more…]
We’re very grateful to have Ken Newman of the “Hey Newman” blog joining us as a guest blogger and trade show expert for this week’s post.
Recently, I found myself in a rather interesting role. I was an attendee at a trade show. Now, that might not seem overwhelmingly interesting to you, dear reader, but as someone who has produced live trade show presentations for over 25 years, it’s very rare for me to be on “the other side” of the padded carpet. [Read more…]
We just released a new brochure that makes use of augmented reality, which is a really cool way to add an interactive element to just about anything. While we chose to use it to complement our print brochure, we see a ton of possibilities for augmented reality at trade shows. Below are 3 creative examples of how you can incorporate this new technology in your trade show exhibit to attract attendees.
1. make booth graphics come to life
When we saw what augmented reality could do for a flat, printed brochure our first thought went to the enormous possibilities for graphics. You could make your booth walls come to life with [Read more…]
It’s impossible to resist a good infographic, and it’s also impossible to resist making one!
There are ten key trade show display elements for a successful trade show marketing event. Remember the periodic table of elements you had to memorize in chemistry class? We decided to rethink the parts of trade show displays like elements essential for success.
Here are some of the essential trade show elements for success: [Read more…]