We just released a new brochure that makes use of augmented reality, which is a really cool way to add an interactive element to just about anything. While we chose to use it to complement our print brochure, we see a ton of possibilities for augmented reality at trade shows. Below are 3 creative examples of how you can incorporate this new technology in your trade show exhibit to attract attendees.
1. make booth graphics come to life
When we saw what augmented reality could do for a flat, printed brochure our first thought went to the enormous possibilities for graphics. You could make your booth walls come to life with [Read more…]