Whether your trade show goal is to capture new leads or create some ground floor buzz around your brand, interactive media is a viable and versatile option. Games, surveys, slick animations and informative interactive elements provide visitors with a great experience while stealthily conducting business.
On the trade show floor you have only seconds to convince visitors to enter your booth. During these few seconds your exhibit design must do all the talking and optimizing your design can help attract the most visitors to your booth. There are a number of design elements that go into the proper utilization of your display space: [Read more…]