Before you start planning your next trade show or face-to-face event be sure to consider some of the key planning elements that will guarantee you have a successful show from start to finish. Here are the FIVE elements in trade show planning success: [Read more…]
The trade show season has begun, which means you’re registering for shows and starting your planning process. All of this preparation leads to an opportunity to get your company out on the trade show exhibit floor and start networking.
An important part of networking is ensuring people make it to your booth, and location plays a big role. The elements for an ideal trade show booth location may seem obvious, but what might seem intuitive isn’t necessarily true. Here are four important factors to consider when planning your trade show exhibit location: [Read more…]
Evaluate your current trade show displays by taking an objective look at what your exhibit offers potential customers relative to what they’re looking for. Based on the evaluation, determine what changes will be most appropriate for your trade show exhibit needs. The process of updating your displays can be daunting, but breaking it down into actionable steps makes for a much smoother transition. Here are 5 ways to update a trade show display: [Read more…]
In 2010, Nimlok celebrated its 40th anniversary, and as we enter 2012, we reach a new milestone with the launch of our trade show marketing blog. Consider this our new online home away from home. We’ll share what we’ve learned in our 40 years of experience in the trade show display industry. We feel that knowledge is worth sharing, and we think you’ll agree. We’d like to use this first entry to welcome you, thank you for visiting and fill you in on what you can expect from the blog.
You’ll find [Read more…]