As any home or car owner can attest, routine maintenance is an integral part of protecting your investment. Similarly, keeping up on the maintenance of your trade show exhibit is crucial in helping extend the life and performance of your biggest face-to-face marketing asset. Think about it, how long have you had your trade show exhibit? How many miles in shipping, how many hours in storage and how many times have you subjected it to the installation and dismantlement cycle? All of these factors and more contribute to the gradual decline in your exhibit over time. To learn more about keeping your exhibit road ready and in great shape read on.
Trade Show Exhibit Inspection
Like a car or a home, a trade show exhibit has many small parts that over time need to be cleaned, repaired or replaced.
Make sure after each event you thoroughly inspect your exhibit for burned out light bulbs, graphics that need cleaning, check connectors and hinges are properly working and look out for any broken or missing pieces. Performing a thorough inspection after every show will ensure that any issues your exhibit may have can be addressed as soon as possible. Taking care of trouble areas early on is proactive way of avoiding major breaks and fixes later on.
A Case for Cases
Your exhibit isn’t the only thing in need of a detailed inspection. Your shipping cases — an often overlooked piece of the face-to-face marketing puzzle — are road beaten from years of protecting your exhibit, in storage and in transit. Since shipping cases are the protective shell that keeps your exhibit safe, you should make sure you evaluate them for damage, repair or replacement. Even the best cases and crates will degrade over time, so it is an inevitability that you will have to replace them at some point in time. Remember, replacing a case is cheaper than replacing an exhibit.
Up the Ante with Upgrades
One of the key advantages to having a custom modular trade show exhibit is the fact that they are easy to upgrade. Over the years, your exhibit needs may change and with them some of the hardware you need to meet your trade show marketing program. If you need additional lighting, new graphics, more storage space, enhanced media capabilities or you just need a little more space purchasing small upgrades as needed can help extend the life of your exhibit. Adding the right upgrades can help boost your profile on the trade show floor while saving you money on having to purchase a new exhibit.
Is it Time for A New Trade Show Exhibit?
Sometimes, there’s no way around it, you just need to purchase a new trade show exhibit. When that day comes, make sure that you are fully aware of the trouble areas in your last exhibit, and make sure that you improve upon them in the design consultation process. Trade show exhibits are very analogous to cars in that manufacturers are always improving the materials and specs of their products year-after-year. These improvements can help your obtain the best booth for your investment.
Budgeting on the Brain
Nimlok has created an easy-to-complete and free to download excel spreadsheet designed to assist you with your event marketing budgeting. Nimlok’s trade show budgeting tool outlines typical expenses associated with event marketing while also providing transparency in actual costs and true return. Download your copy today!