Trade Show Marketing Ideas & Tips
Nimlok Trade Show Marketing Blog
As we stated in our post How to Design Product Displays at Trade Shows, 78% of exhibitors attend trade shows to showcase products. Launching a new product at a trade show is the best way to maximize exposure and connect directly with consumers.
The right show, a carefully plotted marketing campaign and product-friendly exhibit will help you leverage trade shows to showcase products and increase sales.
Discover how to prepare for a product launch at your next trade show with these helpful steps!
According to the Center for Exhibition Industry Research, an estimated 13,000 trade shows take place in the United States each year, representing 40% of all trade shows globally. With so many trade shows covering a large range of industries and topics, there are a seemingly endless list of shows to choose from.
While this can feel overwhelming, we have compiled a list of the events and industries that could be important to your business. For the purposes of this post, we focus on 100 popular trade shows in 10 popular industries that exhibitors should know about. If you are interested in taking part in a trade show you might be interested in looking into something like Trade Show Booth Rental, helping to showcase your business at different shows. If you are looking for a cool marketing option in the form of brand awareness freebies, you should consider buying custom badges with your businesses branding on them as every time a potential customer sees one, this will think of the brand it represents, yours!
Need help planning for one of these events? Download Nimlok’s Ultimate Trade Show Planning Checklist, which outlines common “to-do” items in the months leading up to and after an event.
According to the Center for Exhibition Industry Research (CEIR), 78% of exhibitors attend trade shows to showcase their products. Exhibits that incorporate creative product display solutions help set the stage to build face-to-face connections.
Follow these three steps to better showcase products at your next event!
Chicago is home to some of the world’s most spectacular trade shows every year, and 2018 is no exception. The Windy City offers something for everyone, from sugary treats to high-tech manufacturing advances.
Check out our list of top trade shows in Chicago to find a show for you and your business!
The equation for standing out at trade shows is easy.
Creativity + Planning = Success!
Check out these insider resources if you’re looking for tips to boost your wow-factor!