Trade Show Marketing Ideas & Tips

Nimlok Trade Show Marketing Blog

Trade Show Follow-Up Strategies

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Trade shows are one of the best and thriving face-to-face marketing strategies. There is nothing that replaces meeting face-to-face. That’s why trade shows and events are still one of the strongest forms of marketing. Although an expensive way to market, the return on investment can be tremendous. As an exhibitor, you feel a sense of relief and accomplishment once you have a successful trade show. However, it’s important to understand that once the trade show is over, your work has only just begun. The power is in the trade show follow-up.

Gmail screen of email for trade show follow up

With your goals/objectives in mind, you should have a concrete way of determining success. Here are some tips for your trade show follow-up strategy.

Reach Out

Make it a priority to email & call booth visitors so that you can follow-up and provide them with what was promised. But by doing so, add leads and notes to your CRM and continue the conversation had on the show floor. The more detailed information that can be added about each lead into your CRM database will make your follow-up more effective and your sales team more successful.

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Trade Show Success Tips

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Exhibiting in trade shows can be costly. It’s important to do everything possible to ensure your success. Whether it’s your first time exhibiting or your 100th time, these trade show success tips will help you get the most out of your face-to-face marketing efforts.

Beautiful booth design incorporating trade show success tips.

Trade Show Selection

Be sure that you have thoroughly researched and possibly even attended the trade show in advance of exhibiting. This will provide you with the information needed to be sure that the show is a good fit for your company. View upcoming trade shows to help you decide!

Budget

Create and stick to a budget. There are a lot of costs associated with exhibiting so be sure you know what to expect. Use the trade show budget tool to help you effectively budget and know what to expect.

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Trade Show Marketing

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Trade Show Marketing can have a significant impact on the ROI of your events. How you market before, during and after will make a difference. Ideally, begin your pre-show/event marketing about two to three months in advance of the trade show or event. A study conducted by the Center for Exhibition Industry Research (CEIR) found that conversion of booth visitors to qualified leads rose 50% when a pre-show promotion was used. This statistic in itself should be enough to make you consider pre-show marketing, at a minimum. In addition, continuing to market both during and after the trade show or event can boost success and ROI as well.

Trade Show Marketing phone image with facebook displayed.
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Generate Quality Trade Show Leads

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Qualified Trade Show Leads (people) visiting a trade show booth

Let’s face it – face-to-face events and trade shows can be costly. In fact, face-to-face marketing encompasses a large percentage of most marketing budgets. It makes sense that getting the best return on investment, or ROI is essential. One of the best ways to gain ROI is through qualified lead generation. According to CEIR: The Spend Decision: Analyzing How Exhibits Fit Into the Overall Marketing, states that 81% of trade show attendees have buying authority, which means that 4 out of 5 people walking the aisles are potential customers for exhibitors. Making the most of every booth visit to generate qualified trade show leads can yield a level of ROI if you follow the tips below.

Is It the Right Trade Show?

One of the most important aspects of exhibiting at a trade show is to be certain you have selected the right trade show to participate in. Once you have a few options of trade shows in mind, do your research.

  • Research show statistics and demographics to determine if the attendees are your target audience.
  • Research the history of the trade show. Is it a newer trade show or has it been around for several years? This could impact number of attendees and overall success.
  • How well is the trade show publicized?
  • Is the show gaining in # of attendees and exhibitors year over year? You may not want to invest in a declining show.
  • Ensure there isn’t another conflicting event that your target attendees might be attending.
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How to Make Your Booth Stand Out

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Trade Show Success Strategies: How to Make Your Booth Stand Out

The trade show floor can be a difficult and very competitive place to gain the attention of your desired visitors. For trade show success and to meet your return on investment (ROI), one of your best chances to create brand awareness and draw in your desired target audience is with a fantastic booth design. There seem to be endless possibilities when it comes to trade show booth design. These trade show success strategies will help prepare you for a successful trade show or event and help make your booth stand out.

make your booth stand out like this booth with bright vibrant graphics and led lighting

Booth Design

The first step to a great booth exhibit is your booth design. If you really want to make an impact, it’s a great idea to work with a company that specializes in designing and building custom exhibits that are tailored to your needs, budget and timeline. Inline, Perimeter, Peninsula, Island – which configuration and style is right for you? The answer depends on your exhibit space, trade show goals, timeline and budget. Reach out to a solutions expert to guide and assist you. By doing so, your vision will become a reality and it is the first step in setting yourself apart from the competition.

Need help finding a qualified expert to assist you? Nimlok’s expertise is second to none! Find a dealer now.

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