Trade Show Marketing Ideas & Tips

Nimlok Trade Show Marketing Blog

Is Trade Show Sponsorship Worth It?

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Contract to exhibit in any trade show and you are offered trade show sponsorship opportunities galore. From your logo on the show program to the tote bags everyone carries and everything in-between. What exactly does it mean to sponsor an event? Sponsoring an event means that you (as the sponsor) offer money, products or services to support a trade show or event. In exchange, your company gains business exposure. How do you determine if a trade show sponsorship opportunity is right for your company? Is it really worth spending part of your marketing budget on such sponsorships?

Trade show booth with bright vibrant graphics showing trade show sponsorship options for giveaways at booth.

Sponsorship Statistics

According to Exhibitor’s 2019 Trade Show Sponsorship Survey which queried more than 200 face-to-face marketers, the vast majority of marketers currently invest in sponsorships. The survey revealed that the majority of exhibitors are investing in sponsorships of some kind. It also noted that the average spend is nine percent of their exhibit-marketing budget. This is quite a substantial portion of the budget. It’s important to determine if sponsorship is the right fit for your company.

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Selecting a Trade Show Exhibit Design Company

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15' x 25' trade show exhibit designed by a trade show exhibit design company with bright white graphics and open space.

You only have one chance to make a first impression.  Choosing the right trade show exhibit design company can make it a good one.  It makes sense that when you are exhibiting in a trade show, your chance to make a first impression is primarily in your trade show booth design. Trade shows are a traditional face-to-face marketing strategy used by many businesses. Trade shows have been taking place since the 1960’s and 70’s and are still one of the most valuable ways to sell, market and build relationships. In fact, trade show exhibition can generate more leads, increase brand awareness and drive sales. If planned and prepared for correctly, the return on investment can be tremendous. 

In order to make that great first impression, stand out on the trade show floor and make an impact against all of the other companies exhibiting, you need a reliable and experienced trade show exhibit partner.  By partnering with the right trade show display company, you can rest assured that you will have the expertise and support needed that falls in line with your design idea, budget and timeline.

There are a lot of factors that should be considered when selecting a company for this partnership. Your trade show booth display will account for a large portion of your trade show budget, so you want to be sure you are partnered with an expert who will help you meet your budget and timeline goals for your exhibit design. Here are some things to look for and to consider when choosing a trade show display partner.

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Things to Consider When Choosing a Trade Show or an Event

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Face-to-face marketing is more important than ever before  as consumers demand personal connections with the brands they trust. However, selecting the right show for your company may be daunting.  With so many events to choose from, it can be difficult to figure out which show will reach your target audience. We have outlined some simple and easy-to-follow best practices when it comes to choosing the right event. [Read more…]

Interactive Trade Show Design: How to Captivate the Crowd

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To the average trade show attendee, the maze of booths can seem a little dry at times. With many companies boasting similar products and services, attracting a crowd of interested visitors can be a challenge.

That’s where experiential marketing comes into play. Face-to-face marketing events offer the unique opportunity to create an interactive trade show display, focused on boosting engagement and providing a memorable brand experience. In this post, we’ll share fresh ways to design an interactive trade show exhibit, complete with buzz-worthy activities, games and display technology. Get inspired!
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Crash Course: Custom Trade Show Booth Design

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Crash Course: Custom Trade Show Booth Design

At a trade show or event, attention from attendees is at a premium for all exhibitors. Effective trade show booth design is critical for capturing that attention and maximizing the exposure of your brand.

Custom trade show booths are perfect for exhibitors looking for a one-of-a-kind exhibit solution to reflect their brand’s personality on the show floor. In this post, we cover several important areas of trade show booth design to help you create a high-impact exhibit tailored to meet your trade show marketing needs.

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