Trade Show Marketing can have a significant impact on the ROI of your events. How you market before, during and after will make a difference. Ideally, begin your pre-show/event marketing about two to three months in advance of the trade show or event. A study conducted by the Center for Exhibition Industry Research (CEIR) found that conversion of booth visitors to qualified leads rose 50% when a pre-show promotion was used. This statistic in itself should be enough to make you consider pre-show marketing, at a minimum. In addition, continuing to market both during and after the trade show or event can boost success and ROI as well.[Read more…]
Let’s face it – face-to-face events and trade shows can be costly. In fact, face-to-face marketing encompasses a large percentage of most marketing budgets. It makes sense that getting the best return on investment, or ROI is essential. One of the best ways to gain ROI is through qualified lead generation. According to CEIR: The Spend Decision: Analyzing How Exhibits Fit Into the Overall Marketing, states that 81% of trade show attendees have buying authority, which means that 4 out of 5 people walking the aisles are potential customers for exhibitors. Making the most of every booth visit to generate qualified trade show leads can yield a level of ROI if you follow the tips below.
Is It the Right Trade Show?
One of the most important aspects of exhibiting at a trade show is to be certain you have selected the right trade show to participate in. Once you have a few options of trade shows in mind, do your research.
- Research show statistics and demographics to determine if the attendees are your target audience.
- Research the history of the trade show. Is it a newer trade show or has it been around for several years? This could impact number of attendees and overall success.
- How well is the trade show publicized?
- Is the show gaining in # of attendees and exhibitors year over year? You may not want to invest in a declining show.
- Ensure there isn’t another conflicting event that your target attendees might be attending.
Trade Show Success Strategies: How to Make Your Booth Stand Out
The trade show floor can be a difficult and very competitive place to gain the attention of your desired visitors. For trade show success and to meet your return on investment (ROI), one of your best chances to create brand awareness and draw in your desired target audience is with a fantastic booth design. There seem to be endless possibilities when it comes to trade show booth design. These trade show success strategies will help prepare you for a successful trade show or event and help make your booth stand out.
The first step to a great booth exhibit is your booth design. If you really want to make an impact, it’s a great idea to work with a company that specializes in designing and building custom exhibits that are tailored to your needs, budget and timeline. Inline, Perimeter, Peninsula, Island – which configuration and style is right for you? The answer depends on your exhibit space, trade show goals, timeline and budget. Reach out to a solutions expert to guide and assist you. By doing so, your vision will become a reality and it is the first step in setting yourself apart from the competition.
Need help finding a qualified expert to assist you? Nimlok’s expertise is second to none! Find a dealer now.[Read more…]
Contract to exhibit in any trade show and you are offered trade show sponsorship opportunities galore. From your logo on the show program to the tote bags everyone carries and everything in-between. What exactly does it mean to sponsor an event? Sponsoring an event means that you (as the sponsor) offer money, products or services to support a trade show or event. In exchange, your company gains business exposure. How do you determine if a trade show sponsorship opportunity is right for your company? Is it really worth spending part of your marketing budget on such sponsorships?
According to Exhibitor’s 2019 Trade Show Sponsorship Survey which queried more than 200 face-to-face marketers, the vast majority of marketers currently invest in sponsorships. The survey revealed that the majority of exhibitors are investing in sponsorships of some kind. It also noted that the average spend is nine percent of their exhibit-marketing budget. This is quite a substantial portion of the budget. It’s important to determine if sponsorship is the right fit for your company.[Read more…]
You only have one chance to make a first impression. Choosing the right trade show exhibit design company can make it a good one. It makes sense that when you are exhibiting in a trade show, your chance to make a first impression is primarily in your trade show booth design. Trade shows are a traditional face-to-face marketing strategy used by many businesses. Trade shows have been taking place since the 1960’s and 70’s and are still one of the most valuable ways to sell, market and build relationships. In fact, trade show exhibition can generate more leads, increase brand awareness and drive sales. If planned and prepared for correctly, the return on investment can be tremendous.
In order to make that great first impression, stand out on the trade show floor and make an impact against all of the other companies exhibiting, you need a reliable and experienced trade show exhibit partner. By partnering with the right trade show display company, you can rest assured that you will have the expertise and support needed that falls in line with your design idea, budget and timeline.
There are a lot of factors that should be considered when selecting a company for this partnership. Your trade show booth display will account for a large portion of your trade show budget, so you want to be sure you are partnered with an expert who will help you meet your budget and timeline goals for your exhibit design. Here are some things to look for and to consider when choosing a trade show display partner.[Read more…]