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Tips to Improve Trade Show ROI

August 21, 2019 by Eva Weiss

Whether you’re a trade show exhibiting newbie or a seasoned veteran, it’s important to make sure you’re getting the most bang for your buck. You’ve taken the time to decide on a show to exhibit in. You’ve planned your budget, display and presentation. You’ve prepared the materials you will need at the show. Now you need to be sure you will achieve your return on investment (ROI). Trade show exhibition is an expensive form of face-to-face marketing, so it’s important to be sure that you get the best ROI as possible. There are a few things to keep in mind that can help improve your trade show ROI. According to CEIR, over 64% of heads of marketing agree the B2B exhibition channel is highly effective for multiple marketing activities. The value of trade show marketing is acknowledged, so let’s review a few tips to improve trade show ROI.

group of people meeting to discuss how to improve trade show roi

1. Have a Marketing Plan

To begin with, you should have a marketing plan for all of your marketing efforts. When exhibiting at a trade show, it’s a good idea to create a marketing plan for the show itself. This includes what happens before, during and after the trade show. This should include:

Pre-Show Marketing

Let your target audience know you’ll be there.

Make your target audience aware that you will be at the particular show. Give them a compelling reason to visit your booth and meet with you. Social media announcements, email newsletters and maybe even a good old fashioned phone call are some ways that you can make it known to your audience that you will be exhibiting. New product/service introductions, giveaways and interactive displays and games provide a reason to stop by. Just remember to make sure that your giveaway or game, etc. falls in line with your company values, goals and message. On occasion, you have access to an attendee list. In this case, it could be a good idea to reach out to anyone who appears to be a qualified fit for your product/service. Try to schedule an appointment with them during or around the show.

Contact the Media.

Contact the show organizer for a media list of those that are confirmed to be at the show. Reach out to the press with information and news about your company, products and services.

Show Strategy

Recruit your best staff for the booth.

You’ve got the pre-show down – you’ve done your pre-show marketing and have your booth designed and in the build process. Now consider what you will do during the show. If you’re not equipped for what’s happening once on the trade show floor, then all the pre-show marketing and stunning trade show booth display will be worthless. Make sure your best staff members are working the booth and are prepared with branded apparel, advertising materials, giveaway items, demonstrations and are trained on the in-booth interaction plans and anything they will need for success. The staff is working the front lines and will ultimately determine the success of the show.

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Trade Show Leads: What You Need to Know

February 19, 2019 by Eva Weiss

We live in the age of the self-directed buyer, and today’s complex marketing and sales environment necessitates a strong lead generation plan to take full advantage of the self-directed trend. Trade shows are one of the most effective ways for a company to generate leads. With proper planning and attention to details, you can boost your trade show leads and create an environment that cultivates self-directed attendee booth staff interaction. This post will educate you on how to get the most trade show leads possible.

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Trade Show Trends for 2019

January 21, 2019 by Eva Weiss

CertainTeed’s exhibit showcases a new trend for exhibits that seamlessly integrate products.

Trade show trends are ever evolving thanks to unique customer demands. Staying ahead of these trends can help you better reach your audience, while keeping you on-track to achieve your sales and marketing goals. At Nimlok, we stay close to the emerging trade show trends to ensure that our exhibitors are ahead of the curve. Check out our list of top trade show trends to watch in 2019!

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Nimlok’s Top Exhibit Picks of 2018

December 19, 2018 by Eva Weiss

Every year, our expert Nimlok network partners with exhibitors to design, build and deliver hundreds of trend-setting trade show exhibit solutions. Here are the bold and creative exhibits that captured our attention in 2018. Learn more about our best in show!

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Things to Consider When Choosing a Trade Show or an Event

December 12, 2018 by Eva Weiss

Face-to-face marketing is more important than ever before  as consumers demand personal connections with the brands they trust. However, selecting the right show for your company may be daunting.  With so many events to choose from, it can be difficult to figure out which show will reach your target audience. We have outlined some simple and easy-to-follow best practices when it comes to choosing the right event. [Read more…]

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Filed Under: Trade Show Exhibiting, Trade Show Planning

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