24 Social Media Tips For Trade Show Exhibitors

March 27, 2018 by Eva Weiss 11 Comments

In the face-to-face industry social media is becoming one of the most popular ways to engage attendees at trade shows, events and conferences. Done well social media can be very successful, but done wrong it can be a flop. For a start you should make sure all images are sized appropriately for the social media they are being published on. If you aren’t sure they are, then you might want to visit Promo.com. For that reason, we’ve created a SlideShare of 24 simple tips and best practices to get exhibitors on the right track. Flip through the SlideShare for quick tips, then read below for details.

24 Social Media Tips For Trade Show Exhibitors from Nimlok

Want to embed this SlideShare on your own website or blog? Go for it! Simply copy the embed code below.

<iframe loading="lazy" src="http://www.slideshare.net/slideshow/embed_code/34497352" width="427" height="356" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" style="border:1px solid #CCC; border-width:1px 1px 0; margin-bottom:5px; max-width: 100%;" allowfullscreen> </iframe> </p> <div style="margin-bottom:5px"> <strong> <a href="https://www.slideshare.net/Nimlok_Exhibits/24-social-media-tips-for-trade-show-exhibitors" title="24 Social Media Tips For Trade Show Exhibitors" target="_blank">24 Social Media Tips For Trade Show Exhibitors</a> </strong> from <strong><a href="http://www.slideshare.net/Nimlok_Exhibits" target="_blank">Nimlok</a></strong> </div> <div class="twitter-share"><a href="https://twitter.com/intent/tweet?url=https%3A%2F%2Fnimloktradeshowmarketing.com%2F24-social-media-tips-trade-show-exhibitors%2F&via=Nimlok" class="twitter-share-button">Tweet</a></div>  </div><footer class="entry-footer"><p class="entry-meta"><span class="entry-categories">Filed Under: <a href="https://nimloktradeshowmarketing.com/category/social-media/" rel="category tag">Social Media</a></span> </p></footer></article><div class="after-entry" class="widget-area"><section id="text-4" class="widget widget_text"><div class="widget-wrap"><h4 class="widget-title widgettitle">free trade show resources</h4> <div class="textwidget"><a href="https://www.nimlok.com/learning-center/?utm_source=NTSM&utm_medium=blog&utm_campaign=article-footer" target="_blank" rel="noopener"><img class="alignleft" src="https://nimloktradeshowmarketing.com/wp-content/uploads/2019/12/social-media-guide.jpg" width="150" height="150"></a><p>Looking for more trade show tips and expert exhibiting advice? Check out Nimlok’s trade show resource library filled with e-books and guides that will help you exhibit smarter.</p> <span class="hs-cta-wrapper" id="hs-cta-wrapper-79965f25-f93a-4381-9fe1-d394125bde23"><span class="hs-cta-node hs-cta-79965f25-f93a-4381-9fe1-d394125bde23" id="hs-cta-79965f25-f93a-4381-9fe1-d394125bde23"><a href="https://cta-redirect.hubspot.com/cta/redirect/3371352/79965f25-f93a-4381-9fe1-d394125bde23" target="_blank" rel="noopener"><img class="hs-cta-img" id="hs-cta-img-79965f25-f93a-4381-9fe1-d394125bde23" style="border-width:0px;" src="https://no-cache.hubspot.com/cta/default/3371352/79965f25-f93a-4381-9fe1-d394125bde23.png" alt="Check Out Resource Library"/></a></span><script charset="utf-8" src="https://js.hscta.net/cta/current.js"></script><script type="text/javascript"> hbspt.cta.load(3371352, '79965f25-f93a-4381-9fe1-d394125bde23', {}); </script></span> </div> </div></section> </div><div class="entry-comments" id="comments"><h3>Comments</h3><ol class="comment-list"> <li class="comment even thread-even depth-1" id="comment-23551"> <article id="article-comment-23551"> <header class="comment-header"> <p class="comment-author"> <img alt='' src='https://secure.gravatar.com/avatar/003bcfc350553c1b96be6336a2ef2458?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/003bcfc350553c1b96be6336a2ef2458?s=96&d=mm&r=g 2x' class='avatar avatar-48 photo' height='48' width='48' loading='lazy'/><span class="comment-author-name"><a href="http://tradeshowatlanta.com/" class="comment-author-link" rel="external nofollow">Joy Butler</a></span> <span class="says">says</span> </p> <p class="comment-meta"><time class="comment-time"><a class="comment-time-link" href="https://nimloktradeshowmarketing.com/24-social-media-tips-trade-show-exhibitors/#comment-23551">May 3, 2018 at 9:45 pm</a></time></p> </header> <div class="comment-content"> <p>I am so thankful for what you have shared with trade show exhibitors. Your list of social media tips is not only informative but is strategically effective once applied. In number 5, I agree that we should use the appropriate channel for proper audiences or possible clients.</p> </div> <div class="comment-reply"><a rel='nofollow' class='comment-reply-link' href='#comment-23551' data-commentid="23551" data-postid="307" data-belowelement="article-comment-23551" data-respondelement="respond" data-replyto="Reply to Joy Butler" aria-label='Reply to Joy Butler'>Reply</a></div> </article> <ul class="children"> <li class="comment odd alt depth-2" id="comment-23628"> <article id="article-comment-23628"> <header class="comment-header"> <p class="comment-author"> <img alt='' src='https://secure.gravatar.com/avatar/92e681b7a89f0a69495d1db6262213a9?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/92e681b7a89f0a69495d1db6262213a9?s=96&d=mm&r=g 2x' class='avatar avatar-48 photo' height='48' width='48' loading='lazy'/><span class="comment-author-name">Jillian Tempestini</span> <span class="says">says</span> </p> <p class="comment-meta"><time class="comment-time"><a class="comment-time-link" href="https://nimloktradeshowmarketing.com/24-social-media-tips-trade-show-exhibitors/#comment-23628">May 7, 2018 at 2:26 pm</a></time></p> </header> <div class="comment-content"> <p>Hi Joy,</p> <p>Thanks for reaching out! I appreciate the feedback. If you loved these tips, you should check out our latest e-book: Social Media for Exhibitors!<br /> You can download a copy here:<a href="https://www.nimlok.com/trade-show-social-media-marketing-guide/" rel="nofollow ugc">https://www.nimlok.com/trade-show-social-media-marketing-guide/</a></p> <p>Thanks for reaching out!<br /> _Jillian</p> </div> <div class="comment-reply"><a rel='nofollow' class='comment-reply-link' href='#comment-23628' data-commentid="23628" data-postid="307" data-belowelement="article-comment-23628" data-respondelement="respond" data-replyto="Reply to Jillian Tempestini" aria-label='Reply to Jillian Tempestini'>Reply</a></div> </article> </li> </ul> </li> <li class="comment even thread-odd thread-alt depth-1" id="comment-23958"> <article id="article-comment-23958"> <header class="comment-header"> <p class="comment-author"> <img alt='' src='https://secure.gravatar.com/avatar/a4302f677a2a54f80c013255990f3bb4?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/a4302f677a2a54f80c013255990f3bb4?s=96&d=mm&r=g 2x' class='avatar avatar-48 photo' height='48' width='48' loading='lazy'/><span class="comment-author-name"><a href="http://turnkeyproductions.com/" class="comment-author-link" rel="external nofollow">Bethany Birchridge</a></span> <span class="says">says</span> </p> <p class="comment-meta"><time class="comment-time"><a class="comment-time-link" href="https://nimloktradeshowmarketing.com/24-social-media-tips-trade-show-exhibitors/#comment-23958">May 17, 2018 at 9:06 am</a></time></p> </header> <div class="comment-content"> <p>I really liked that you mentioned to show attendees that you appreciate their comments and knowledge. My uncle works for a big company, and he’s been put in charge of preparing the trade show. These tips will definitely help him, so thank you for sharing.</p> </div> <div class="comment-reply"><a rel='nofollow' class='comment-reply-link' href='#comment-23958' data-commentid="23958" data-postid="307" data-belowelement="article-comment-23958" data-respondelement="respond" data-replyto="Reply to Bethany Birchridge" aria-label='Reply to Bethany Birchridge'>Reply</a></div> </article> <ul class="children"> <li class="comment odd alt depth-2" id="comment-24035"> <article id="article-comment-24035"> <header class="comment-header"> <p class="comment-author"> <img alt='' src='https://secure.gravatar.com/avatar/92e681b7a89f0a69495d1db6262213a9?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/92e681b7a89f0a69495d1db6262213a9?s=96&d=mm&r=g 2x' class='avatar avatar-48 photo' height='48' width='48' loading='lazy'/><span class="comment-author-name">Jillian Tempestini</span> <span class="says">says</span> </p> <p class="comment-meta"><time class="comment-time"><a class="comment-time-link" href="https://nimloktradeshowmarketing.com/24-social-media-tips-trade-show-exhibitors/#comment-24035">May 18, 2018 at 2:47 pm</a></time></p> </header> <div class="comment-content"> <p>Hi Bethany,</p> <p>I’m really glad that you found these tips helpful, thanks for sharing with your uncle!</p> <p>Best,<br /> Jillian</p> </div> <div class="comment-reply"><a rel='nofollow' class='comment-reply-link' href='#comment-24035' data-commentid="24035" data-postid="307" data-belowelement="article-comment-24035" data-respondelement="respond" data-replyto="Reply to Jillian Tempestini" aria-label='Reply to Jillian Tempestini'>Reply</a></div> </article> </li> </ul> </li> <li class="comment even thread-even depth-1" id="comment-25714"> <article id="article-comment-25714"> <header class="comment-header"> <p class="comment-author"> <img alt='' src='https://secure.gravatar.com/avatar/c0d38fe5f26b83fb71cf3ad54f5b101c?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/c0d38fe5f26b83fb71cf3ad54f5b101c?s=96&d=mm&r=g 2x' class='avatar avatar-48 photo' height='48' width='48' loading='lazy'/><span class="comment-author-name">Jenn M</span> <span class="says">says</span> </p> <p class="comment-meta"><time class="comment-time"><a class="comment-time-link" href="https://nimloktradeshowmarketing.com/24-social-media-tips-trade-show-exhibitors/#comment-25714">July 5, 2018 at 8:04 pm</a></time></p> </header> <div class="comment-content"> <p>Really good stuff! Thanks for sharing.</p> </div> <div class="comment-reply"><a rel='nofollow' class='comment-reply-link' href='#comment-25714' data-commentid="25714" data-postid="307" data-belowelement="article-comment-25714" data-respondelement="respond" data-replyto="Reply to Jenn M" aria-label='Reply to Jenn M'>Reply</a></div> </article> </li> <li class="comment odd alt thread-odd thread-alt depth-1" id="comment-25939"> <article id="article-comment-25939"> <header class="comment-header"> <p class="comment-author"> <img alt='' src='https://secure.gravatar.com/avatar/6a9b02e0f1fe3e2b95abe8dd36568a9d?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/6a9b02e0f1fe3e2b95abe8dd36568a9d?s=96&d=mm&r=g 2x' class='avatar avatar-48 photo' height='48' width='48' loading='lazy'/><span class="comment-author-name"><a href="http://koreexhibits.com/" class="comment-author-link" rel="external nofollow">Kore Exhibit</a></span> <span class="says">says</span> </p> <p class="comment-meta"><time class="comment-time"><a class="comment-time-link" href="https://nimloktradeshowmarketing.com/24-social-media-tips-trade-show-exhibitors/#comment-25939">July 14, 2018 at 1:11 pm</a></time></p> </header> <div class="comment-content"> <p>Monitor show hashtags is a great tip, it’s something that a lot of people do as well even if it’s not a trade show but just anything in particular. Great pictures under the hashtag of your trade show but definitely be good PR for you, so that’s something important to consider. Engagement in social media is a very important thing, so this is definitely a helpful article. Thank you!</p> </div> <div class="comment-reply"><a rel='nofollow' class='comment-reply-link' href='#comment-25939' data-commentid="25939" data-postid="307" data-belowelement="article-comment-25939" data-respondelement="respond" data-replyto="Reply to Kore Exhibit" aria-label='Reply to Kore Exhibit'>Reply</a></div> </article> </li> <li class="comment even thread-even depth-1" id="comment-26162"> <article id="article-comment-26162"> <header class="comment-header"> <p class="comment-author"> <img alt='' src='https://secure.gravatar.com/avatar/0cf61574fe093e3670131d2c74c7c495?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/0cf61574fe093e3670131d2c74c7c495?s=96&d=mm&r=g 2x' class='avatar avatar-48 photo' height='48' width='48' loading='lazy'/><span class="comment-author-name"><a href="https://www.tandemexhibits.com/trade-show-exhibits/rental-trade-show-exhibits/" class="comment-author-link" rel="external nofollow">Vanessa Blair</a></span> <span class="says">says</span> </p> <p class="comment-meta"><time class="comment-time"><a class="comment-time-link" href="https://nimloktradeshowmarketing.com/24-social-media-tips-trade-show-exhibitors/#comment-26162">July 22, 2018 at 10:06 pm</a></time></p> </header> <div class="comment-content"> <p>My brother wanted to launch his product at a trade show and be able to have investors. It was explained here that when planning to be at a trade show, he should come up with a detailed plan. Furthermore, it’s advisable to talk to professionals when considering to rent at a trade show exhibit.</p> </div> <div class="comment-reply"><a rel='nofollow' class='comment-reply-link' href='#comment-26162' data-commentid="26162" data-postid="307" data-belowelement="article-comment-26162" data-respondelement="respond" data-replyto="Reply to Vanessa Blair" aria-label='Reply to Vanessa Blair'>Reply</a></div> </article> </li> <li class="comment odd alt thread-odd thread-alt depth-1" id="comment-32156"> <article id="article-comment-32156"> <header class="comment-header"> <p class="comment-author"> <img alt='' src='https://secure.gravatar.com/avatar/843faad8c78a2bdbab3afbfafbdb4851?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/843faad8c78a2bdbab3afbfafbdb4851?s=96&d=mm&r=g 2x' class='avatar avatar-48 photo' height='48' width='48' loading='lazy'/><span class="comment-author-name"><a href="http://www.tips4uk.com/2018/10/13/instant-approval-guest-posting-sites-list-free-2018/" class="comment-author-link" rel="external nofollow">Zeeshan Ali</a></span> <span class="says">says</span> </p> <p class="comment-meta"><time class="comment-time"><a class="comment-time-link" href="https://nimloktradeshowmarketing.com/24-social-media-tips-trade-show-exhibitors/#comment-32156">December 31, 2018 at 11:31 pm</a></time></p> </header> <div class="comment-content"> <p>Your post topic is very informative and useful for all readers</p> </div> <div class="comment-reply"><a rel='nofollow' class='comment-reply-link' href='#comment-32156' data-commentid="32156" data-postid="307" data-belowelement="article-comment-32156" data-respondelement="respond" data-replyto="Reply to Zeeshan Ali" aria-label='Reply to Zeeshan Ali'>Reply</a></div> </article> </li> <li class="comment even thread-even depth-1" id="comment-33584"> <article id="article-comment-33584"> <header class="comment-header"> <p class="comment-author"> <img alt='' src='https://secure.gravatar.com/avatar/9dda8e3fdeda55d8872fa83fb6cb0757?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/9dda8e3fdeda55d8872fa83fb6cb0757?s=96&d=mm&r=g 2x' class='avatar avatar-48 photo' height='48' width='48' loading='lazy'/><span class="comment-author-name"><a href="https://www.soravjain.com/" class="comment-author-link" rel="external nofollow">Pragnya</a></span> <span class="says">says</span> </p> <p class="comment-meta"><time class="comment-time"><a class="comment-time-link" href="https://nimloktradeshowmarketing.com/24-social-media-tips-trade-show-exhibitors/#comment-33584">January 30, 2019 at 3:30 am</a></time></p> </header> <div class="comment-content"> <p>Such an absolute tips and tricks of social media strategy, thanks for posting informative article.</p> </div> <div class="comment-reply"><a rel='nofollow' class='comment-reply-link' href='#comment-33584' data-commentid="33584" data-postid="307" data-belowelement="article-comment-33584" data-respondelement="respond" data-replyto="Reply to Pragnya" aria-label='Reply to Pragnya'>Reply</a></div> </article> </li> </ol></div><div class="entry-pings"><h3>Trackbacks</h3><ol class="ping-list"> <li id="comment-26207" class="pingback even thread-even depth-1"> <article id="div-comment-26207" class="comment-body"> <footer class="comment-meta"> <div class="comment-author vcard"> <b class="fn"><a href='https://glean.info/how-b2b-marketers-win-the-trade-show-wars/' rel='external nofollow ugc' class='url'>How B2B Marketers Win the Trade Show Wars - glean.info</a></b> <span class="says">says:</span> </div> <div class="comment-metadata"> <a href="https://nimloktradeshowmarketing.com/24-social-media-tips-trade-show-exhibitors/#comment-26207"><time datetime="2018-07-24T07:26:29-05:00">July 24, 2018 at 7:26 am</time></a> </div> </footer> <div class="comment-content"> <p>[…] is giving attendees what they want. For social media, it’s not all that different,” says Jillian Tempestini, content marketing specialist at […]</p> </div> <div class="reply"><a rel='nofollow' class='comment-reply-link' href='#comment-26207' data-commentid="26207" data-postid="307" data-belowelement="div-comment-26207" data-respondelement="respond" data-replyto="Reply to How B2B Marketers Win the Trade Show Wars - glean.info" aria-label='Reply to How B2B Marketers Win the Trade Show Wars - glean.info'>Reply</a></div> </article> </li> <li id="comment-31488" class="pingback odd alt thread-odd thread-alt depth-1"> <article id="div-comment-31488" class="comment-body"> <footer class="comment-meta"> <div class="comment-author vcard"> <b class="fn"><a href='https://glean.info/how-to-win-more-better-media-coverage-at-trade-shows/' rel='external nofollow ugc' class='url'>How to Win More & Better Media Coverage at Trade Shows</a></b> <span class="says">says:</span> </div> <div class="comment-metadata"> <a href="https://nimloktradeshowmarketing.com/24-social-media-tips-trade-show-exhibitors/#comment-31488"><time datetime="2018-12-14T14:22:05-06:00">December 14, 2018 at 2:22 pm</time></a> </div> </footer> <div class="comment-content"> <p>[…] is giving attendees what they want. For social media, it’s not all that different,” says Jillian Tempestini, content marketing specialist at […]</p> </div> <div class="reply"><a rel='nofollow' class='comment-reply-link' href='#comment-31488' data-commentid="31488" data-postid="307" data-belowelement="div-comment-31488" data-respondelement="respond" data-replyto="Reply to How to Win More & Better Media Coverage at Trade Shows" aria-label='Reply to How to Win More & Better Media Coverage at Trade Shows'>Reply</a></div> </article> </li> </ol></div> <div id="respond" class="comment-respond"> <h3 id="reply-title" class="comment-reply-title">Leave a Reply <small><a rel="nofollow" id="cancel-comment-reply-link" href="/24-social-media-tips-trade-show-exhibitors/#respond" style="display:none;">Cancel reply</a></small></h3><form action="https://nimloktradeshowmarketing.com/wp-comments-post.php" method="post" id="commentform" class="comment-form" novalidate><p class="comment-notes"><span id="email-notes">Your email address will not be published.</span> Required fields are marked <span class="required">*</span></p><p class="comment-form-comment"><label for="comment">Comment</label> <textarea id="comment" name="comment" cols="45" rows="8" maxlength="65525" required="required">

Name *

Email *

Website