24 Social Media Tips For Trade Show Exhibitors

March 27, 2018 by Eva Weiss

In the face-to-face industry social media is becoming one of the most popular ways to engage attendees at trade shows, events and conferences. Done well social media can be very successful, but done wrong it can be a flop. For a start you should make sure all images are sized appropriately for the social media they are being published on. If you aren’t sure they are, then you might want to visit Promo.com. For that reason, we’ve created a SlideShare of 24 simple tips and best practices to get exhibitors on the right track. Flip through the SlideShare for quick tips, then read below for details.

24 Social Media Tips For Trade Show Exhibitors from Nimlok

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<iframe src="http://www.slideshare.net/slideshow/embed_code/34497352" width="427" height="356" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" style="border:1px solid #CCC; border-width:1px 1px 0; margin-bottom:5px; max-width: 100%;" allowfullscreen> </iframe> </p> <div style="margin-bottom:5px"> <strong> <a href="https://www.slideshare.net/Nimlok_Exhibits/24-social-media-tips-for-trade-show-exhibitors" title="24 Social Media Tips For Trade Show Exhibitors" target="_blank">24 Social Media Tips For Trade Show Exhibitors</a> </strong> from <strong><a href="http://www.slideshare.net/Nimlok_Exhibits" target="_blank">Nimlok</a></strong> </div> <div class="twitter-share"><a href="https://twitter.com/intent/tweet?url=https%3A%2F%2Fnimloktradeshowmarketing.com%2F24-social-media-tips-trade-show-exhibitors%2F&via=Nimlok" class="twitter-share-button">Tweet</a></div>  </div><footer class="entry-footer"><p class="entry-meta"><span class="entry-categories">Filed Under: <a href="https://nimloktradeshowmarketing.com/category/social-media/" rel="category tag">Social Media</a></span> </p></footer></article><div class="after-entry" class="widget-area"><section id="text-4" class="widget widget_text"><div class="widget-wrap"><h4 class="widget-title widgettitle">free trade show resources</h4> <div class="textwidget"><a href="https://www.nimlok.com/learning-center/?utm_source=NTSM&utm_medium=blog&utm_campaign=article-footer" target="_blank" rel="noopener"><img class="alignleft" src="https://nimloktradeshowmarketing.com/wp-content/uploads/2019/12/social-media-guide.jpg" width="150" height="150"></a><p>Looking for more trade show tips and expert exhibiting advice? Check out Nimlok’s trade show resource library filled with e-books and guides that will help you exhibit smarter.</p> <span class="hs-cta-wrapper" id="hs-cta-wrapper-79965f25-f93a-4381-9fe1-d394125bde23"><span class="hs-cta-node hs-cta-79965f25-f93a-4381-9fe1-d394125bde23" id="hs-cta-79965f25-f93a-4381-9fe1-d394125bde23"><a href="https://cta-redirect.hubspot.com/cta/redirect/3371352/79965f25-f93a-4381-9fe1-d394125bde23" target="_blank" rel="noopener"><img class="hs-cta-img" id="hs-cta-img-79965f25-f93a-4381-9fe1-d394125bde23" style="border-width:0px;" src="https://no-cache.hubspot.com/cta/default/3371352/79965f25-f93a-4381-9fe1-d394125bde23.png" alt="Check Out Resource Library"/></a></span><script charset="utf-8" src="https://js.hscta.net/cta/current.js"></script><script type="text/javascript"> hbspt.cta.load(3371352, '79965f25-f93a-4381-9fe1-d394125bde23', {}); </script></span> </div> </div></section> </div><div class="entry-comments" id="comments"><h3>Comments</h3><ol class="comment-list"> <li class="comment even thread-even depth-1" id="comment-23551"> <article id="article-comment-23551"> <header class="comment-header"> <p class="comment-author"> <img alt='' src='https://secure.gravatar.com/avatar/003bcfc350553c1b96be6336a2ef2458?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/003bcfc350553c1b96be6336a2ef2458?s=96&d=mm&r=g 2x' class='avatar avatar-48 photo' height='48' width='48' loading='lazy' decoding='async'/><span class="comment-author-name"><a href="http://tradeshowatlanta.com/" class="comment-author-link" rel="external nofollow">Joy Butler</a></span> <span class="says">says</span> </p> <p class="comment-meta"><time class="comment-time"><a class="comment-time-link" href="https://nimloktradeshowmarketing.com/24-social-media-tips-trade-show-exhibitors/#comment-23551">May 3, 2018 at 9:45 pm</a></time></p> </header> <div class="comment-content"> <p>I am so thankful for what you have shared with trade show exhibitors. Your list of social media tips is not only informative but is strategically effective once applied. In number 5, I agree that we should use the appropriate channel for proper audiences or possible clients.</p> </div> </article> <ul class="children"> <li class="comment odd alt depth-2" id="comment-23628"> <article id="article-comment-23628"> <header class="comment-header"> <p class="comment-author"> <img alt='' src='https://secure.gravatar.com/avatar/92e681b7a89f0a69495d1db6262213a9?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/92e681b7a89f0a69495d1db6262213a9?s=96&d=mm&r=g 2x' class='avatar avatar-48 photo' height='48' width='48' loading='lazy' decoding='async'/><span class="comment-author-name">Jillian Tempestini</span> <span class="says">says</span> </p> <p class="comment-meta"><time class="comment-time"><a class="comment-time-link" href="https://nimloktradeshowmarketing.com/24-social-media-tips-trade-show-exhibitors/#comment-23628">May 7, 2018 at 2:26 pm</a></time></p> </header> <div class="comment-content"> <p>Hi Joy,</p> <p>Thanks for reaching out! I appreciate the feedback. If you loved these tips, you should check out our latest e-book: Social Media for Exhibitors!<br /> You can download a copy here:<a href="https://www.nimlok.com/trade-show-social-media-marketing-guide/" rel="nofollow ugc">https://www.nimlok.com/trade-show-social-media-marketing-guide/</a></p> <p>Thanks for reaching out!<br /> _Jillian</p> </div> </article> </li> </ul> </li> <li class="comment even thread-odd thread-alt depth-1" id="comment-23958"> <article id="article-comment-23958"> <header class="comment-header"> <p class="comment-author"> <img alt='' src='https://secure.gravatar.com/avatar/a4302f677a2a54f80c013255990f3bb4?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/a4302f677a2a54f80c013255990f3bb4?s=96&d=mm&r=g 2x' class='avatar avatar-48 photo' height='48' width='48' loading='lazy' decoding='async'/><span class="comment-author-name"><a href="http://turnkeyproductions.com/" class="comment-author-link" rel="external nofollow">Bethany Birchridge</a></span> <span class="says">says</span> </p> <p class="comment-meta"><time class="comment-time"><a class="comment-time-link" href="https://nimloktradeshowmarketing.com/24-social-media-tips-trade-show-exhibitors/#comment-23958">May 17, 2018 at 9:06 am</a></time></p> </header> <div class="comment-content"> <p>I really liked that you mentioned to show attendees that you appreciate their comments and knowledge. My uncle works for a big company, and he’s been put in charge of preparing the trade show. These tips will definitely help him, so thank you for sharing.</p> </div> </article> <ul class="children"> <li class="comment odd alt depth-2" id="comment-24035"> <article id="article-comment-24035"> <header class="comment-header"> <p class="comment-author"> <img alt='' src='https://secure.gravatar.com/avatar/92e681b7a89f0a69495d1db6262213a9?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/92e681b7a89f0a69495d1db6262213a9?s=96&d=mm&r=g 2x' class='avatar avatar-48 photo' height='48' width='48' loading='lazy' decoding='async'/><span class="comment-author-name">Jillian Tempestini</span> <span class="says">says</span> </p> <p class="comment-meta"><time class="comment-time"><a class="comment-time-link" href="https://nimloktradeshowmarketing.com/24-social-media-tips-trade-show-exhibitors/#comment-24035">May 18, 2018 at 2:47 pm</a></time></p> </header> <div class="comment-content"> <p>Hi Bethany,</p> <p>I’m really glad that you found these tips helpful, thanks for sharing with your uncle!</p> <p>Best,<br /> Jillian</p> </div> </article> </li> </ul> </li> <li class="comment even thread-even depth-1" id="comment-25714"> <article id="article-comment-25714"> <header class="comment-header"> <p class="comment-author"> <img alt='' src='https://secure.gravatar.com/avatar/c0d38fe5f26b83fb71cf3ad54f5b101c?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/c0d38fe5f26b83fb71cf3ad54f5b101c?s=96&d=mm&r=g 2x' class='avatar avatar-48 photo' height='48' width='48' loading='lazy' decoding='async'/><span class="comment-author-name">Jenn M</span> <span class="says">says</span> </p> <p class="comment-meta"><time class="comment-time"><a class="comment-time-link" href="https://nimloktradeshowmarketing.com/24-social-media-tips-trade-show-exhibitors/#comment-25714">July 5, 2018 at 8:04 pm</a></time></p> </header> <div class="comment-content"> <p>Really good stuff! Thanks for sharing.</p> </div> </article> </li> <li class="comment odd alt thread-odd thread-alt depth-1" id="comment-25939"> <article id="article-comment-25939"> <header class="comment-header"> <p class="comment-author"> <img alt='' src='https://secure.gravatar.com/avatar/6a9b02e0f1fe3e2b95abe8dd36568a9d?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/6a9b02e0f1fe3e2b95abe8dd36568a9d?s=96&d=mm&r=g 2x' class='avatar avatar-48 photo' height='48' width='48' loading='lazy' decoding='async'/><span class="comment-author-name"><a href="http://koreexhibits.com/" class="comment-author-link" rel="external nofollow">Kore Exhibit</a></span> <span class="says">says</span> </p> <p class="comment-meta"><time class="comment-time"><a class="comment-time-link" href="https://nimloktradeshowmarketing.com/24-social-media-tips-trade-show-exhibitors/#comment-25939">July 14, 2018 at 1:11 pm</a></time></p> </header> <div class="comment-content"> <p>Monitor show hashtags is a great tip, it’s something that a lot of people do as well even if it’s not a trade show but just anything in particular. Great pictures under the hashtag of your trade show but definitely be good PR for you, so that’s something important to consider. Engagement in social media is a very important thing, so this is definitely a helpful article. Thank you!</p> </div> </article> </li> <li class="comment even thread-even depth-1" id="comment-26162"> <article id="article-comment-26162"> <header class="comment-header"> <p class="comment-author"> <img alt='' src='https://secure.gravatar.com/avatar/0cf61574fe093e3670131d2c74c7c495?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/0cf61574fe093e3670131d2c74c7c495?s=96&d=mm&r=g 2x' class='avatar avatar-48 photo' height='48' width='48' loading='lazy' decoding='async'/><span class="comment-author-name"><a href="https://www.tandemexhibits.com/trade-show-exhibits/rental-trade-show-exhibits/" class="comment-author-link" rel="external nofollow">Vanessa Blair</a></span> <span class="says">says</span> </p> <p class="comment-meta"><time class="comment-time"><a class="comment-time-link" href="https://nimloktradeshowmarketing.com/24-social-media-tips-trade-show-exhibitors/#comment-26162">July 22, 2018 at 10:06 pm</a></time></p> </header> <div class="comment-content"> <p>My brother wanted to launch his product at a trade show and be able to have investors. It was explained here that when planning to be at a trade show, he should come up with a detailed plan. Furthermore, it’s advisable to talk to professionals when considering to rent at a trade show exhibit.</p> </div> </article> </li> <li class="comment odd alt thread-odd thread-alt depth-1" id="comment-32156"> <article id="article-comment-32156"> <header class="comment-header"> <p class="comment-author"> <img alt='' src='https://secure.gravatar.com/avatar/843faad8c78a2bdbab3afbfafbdb4851?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/843faad8c78a2bdbab3afbfafbdb4851?s=96&d=mm&r=g 2x' class='avatar avatar-48 photo' height='48' width='48' loading='lazy' decoding='async'/><span class="comment-author-name"><a href="http://www.tips4uk.com/2018/10/13/instant-approval-guest-posting-sites-list-free-2018/" class="comment-author-link" rel="external nofollow">Zeeshan Ali</a></span> <span class="says">says</span> </p> <p class="comment-meta"><time class="comment-time"><a class="comment-time-link" href="https://nimloktradeshowmarketing.com/24-social-media-tips-trade-show-exhibitors/#comment-32156">December 31, 2018 at 11:31 pm</a></time></p> </header> <div class="comment-content"> <p>Your post topic is very informative and useful for all readers</p> </div> </article> </li> <li class="comment even thread-even depth-1" id="comment-33584"> <article id="article-comment-33584"> <header class="comment-header"> <p class="comment-author"> <img alt='' src='https://secure.gravatar.com/avatar/9dda8e3fdeda55d8872fa83fb6cb0757?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/9dda8e3fdeda55d8872fa83fb6cb0757?s=96&d=mm&r=g 2x' class='avatar avatar-48 photo' height='48' width='48' loading='lazy' decoding='async'/><span class="comment-author-name"><a href="https://www.soravjain.com/" class="comment-author-link" rel="external nofollow">Pragnya</a></span> <span class="says">says</span> </p> <p class="comment-meta"><time class="comment-time"><a class="comment-time-link" href="https://nimloktradeshowmarketing.com/24-social-media-tips-trade-show-exhibitors/#comment-33584">January 30, 2019 at 3:30 am</a></time></p> </header> <div class="comment-content"> <p>Such an absolute tips and tricks of social media strategy, thanks for posting informative article.</p> </div> </article> </li> </ol></div><div class="entry-pings"><h3>Trackbacks</h3><ol class="ping-list"> <li id="comment-26207" class="pingback even thread-even depth-1"> <article id="div-comment-26207" class="comment-body"> <footer class="comment-meta"> <div class="comment-author vcard"> <b class="fn"><a href="https://glean.info/how-b2b-marketers-win-the-trade-show-wars/" class="url" rel="ugc external nofollow">How B2B Marketers Win the Trade Show Wars - glean.info</a></b> <span class="says">says:</span> </div> <div class="comment-metadata"> <a href="https://nimloktradeshowmarketing.com/24-social-media-tips-trade-show-exhibitors/#comment-26207"><time datetime="2018-07-24T07:26:29-05:00">July 24, 2018 at 7:26 am</time></a> </div> </footer> <div class="comment-content"> <p>[…] is giving attendees what they want. For social media, it’s not all that different,” says Jillian Tempestini, content marketing specialist at […]</p> </div> </article> </li> <li id="comment-31488" class="pingback odd alt thread-odd thread-alt depth-1"> <article id="div-comment-31488" class="comment-body"> <footer class="comment-meta"> <div class="comment-author vcard"> <b class="fn"><a href="https://glean.info/how-to-win-more-better-media-coverage-at-trade-shows/" class="url" rel="ugc external nofollow">How to Win More & Better Media Coverage at Trade Shows</a></b> <span class="says">says:</span> </div> <div class="comment-metadata"> <a href="https://nimloktradeshowmarketing.com/24-social-media-tips-trade-show-exhibitors/#comment-31488"><time datetime="2018-12-14T14:22:05-06:00">December 14, 2018 at 2:22 pm</time></a> </div> </footer> <div class="comment-content"> <p>[…] is giving attendees what they want. For social media, it’s not all that different,” says Jillian Tempestini, content marketing specialist at […]</p> </div> </article> </li> </ol></div></main><aside class="sidebar sidebar-primary widget-area" role="complementary" aria-label="Primary Sidebar"><section id="search-4" class="widget widget_search"><div class="widget-wrap"><form class="search-form" method="get" action="https://nimloktradeshowmarketing.com/" role="search"><input class="search-form-input" type="search" name="s" id="searchform-1" placeholder="Search this website"><input class="search-form-submit" type="submit" value="Search"><meta content="https://nimloktradeshowmarketing.com/?s={s}"></form></div></section> <section id="text-8" class="widget widget_text"><div class="widget-wrap"><h4 class="widget-title widgettitle">Download Our FREE Guides</h4> <div class="textwidget"><center><a href="http://www.nimlok.com/learning-center/?utm_source=ntsm&utm_medium=blog&utm_campaign=sidebar-banner" target="_blank" rel="noopener"><img src="https://nimloktradeshowmarketing.com/wp-content/uploads/2019/12/social-media-guide.jpg"></a></center> </div> </div></section> <section id="text-11" class="widget widget_text"><div class="widget-wrap"><h4 class="widget-title widgettitle">Contact Us</h4> <div class="textwidget">Want to learn more about trade show and event marketing? 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