Trade Show Marketing Ideas & Tips

Nimlok Trade Show Marketing Blog

Trade Show Leads: What You Need to Know

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We live in the age of the self-directed buyer, and today’s complex marketing and sales environment necessitates a strong lead generation plan to take full advantage of the self-directed trend. Trade shows are one of the most effective ways for a company to generate leads. With proper planning and attention to details, you can boost your trade show leads and create an environment that cultivates self-directed attendee booth staff interaction. This post will educate you on how to get the most trade show leads possible.

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Interactive Trade Show Design: How to Captivate the Crowd

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To the average trade show attendee, the maze of booths can seem a little dry at times. With many companies boasting similar products and services, attracting a crowd of interested visitors can be a challenge.

That’s where experiential marketing comes into play. Face-to-face marketing events offer the unique opportunity to create an interactive trade show display, focused on boosting engagement and providing a memorable brand experience. In this post, we’ll share fresh ways to design an interactive trade show exhibit, complete with buzz-worthy activities, games and display technology. Get inspired!
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Trade Show Timeline: Plan Smarter

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It’s been said that the best way to predict the future is to plan for it in the present. In the trade show world exhibitors can do just that by following a trade show timeline.

There is a lot to remember when it comes time to start planning for a trade show, and sometimes your to-do list can seem endless. That’s why we’ve created a helpful timeline that guides you through an entire year of successful trade show preparation.

Follow this timeline to make a huge impact at your next event and avoid common planning pitfalls.

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Trade Show Marketing 101: Product Launch

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As we stated in our post How to Design Product Displays at Trade Shows, 78% of exhibitors attend trade shows to showcase products. Launching a new product at a trade show is the best way to maximize exposure and connect directly with consumers.

The right show, a carefully plotted marketing campaign and product-friendly exhibit will help you leverage trade shows to showcase products and increase sales.

Discover how to prepare for a product launch at your next trade show with these helpful steps!

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Top 100 Trade Shows List

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According to the Center for Exhibition Industry Research, an estimated 13,000 trade shows take place in the United States each year, representing 40% of all trade shows globally. With so many trade shows covering a large range of industries and topics, there are a seemingly endless list of shows to choose from.

While this can feel overwhelming, we have compiled a list of the events and industries that could be important to your business. For the purposes of this post, we focus on 100 popular trade shows in 10 popular industries that exhibitors should know about. If you are interested in taking part in a trade show you might be interested in looking into something like Trade Show Booth Rental, helping to showcase your business at different shows. If you are looking for a cool marketing option in the form of brand awareness freebies, you should consider buying custom badges with your businesses branding on them as every time a potential customer sees one, this will think of the brand it represents, yours!

Need help planning for one of these events? Download Nimlok’s Ultimate Trade Show Planning Checklist, which outlines common “to-do” items in the months leading up to and after an event.

Download Trade Show Checklist

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