Attending an industry trade show can be a great investment for your company. Industry shows offer you and your team the opportunity to network, learn and make new sales connections all in a face-to-face environment that’s all too rare in today’s business world. While you may think your responsibilities as an attendee are looser than those of an exhibitor, you might want to think again. Without proper planning or use of time you could end up walking away with a hole in your pocket (one you thought you avoided by attending instead of exhibiting).
Fortunately, you can get the most out of your next trip to a trade show just by following a few key strategies: [Read more…]