Trade Show Marketing Ideas & Tips

Nimlok Trade Show Marketing Blog

Event Email Marketing Best Practices [INFOGRAPHIC]

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Most marketers utilize some sort of email marketing program, and event marketers are no different. Email allows you to reach a wide audience in a personalized way for a relatively low cost and – yes, there’s an ‘and’ – provides marketers with a wealth of data and engagement knowledge. Leveraging the power of event email marketing is the perfect way to nurture your clients and prospects through a more sophisticated life cycle.

The infographic in this post covers effective event email marketing best practices on a high-level. We expanded upon the infographic with additional thoughts and insight.

[INFOGRAPHIC] Event email marketing best practices [Read more…]

Trade Show Technology: Ending Death by Powerpoint

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We welcome back our favorite guest blogger Ken Newman of the Hey Newman trade show blog for his thoughts on how best to incorporate technology into trade show presentations while avoiding the dreaded “death by powerpoint.”

Part 1: Death by…

When I was in 7th grade, my science teacher, Mr. Kalinga,* would write the day’s lesson on the blackboard. In actuality, he would copy his lesson from a green Marble Composition notebook that he held in his other hand. Copy it verbatim – word for word – right there on the blackboard.

Our job, of course, was to [Read more…]

3 Ways to Use Augmented Reality at Trade Shows

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We just released a new brochure that makes use of augmented reality, which is a really cool way to add an interactive element to just about anything. While we chose to use it to complement our print brochure, we see a ton of possibilities for augmented reality at trade shows. Below are 3 creative examples of how you can incorporate this new technology in your trade show exhibit to attract attendees.

1. make booth graphics come to life

When we saw what augmented reality could do for a flat, printed brochure our first thought went to the enormous possibilities for graphics. You could make your booth walls come to life with [Read more…]

Trade Show Interactive Media Part Two

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iPad StandAs discussed in our last post, interactive media is a great way to create a fun and memorable experience for your booth visitors, but now let’s get down to business.

First define your ultimate goal. Are you looking to capture sales leads? Encourage visits to your website or make connections on social media? Whatever your end goal, many marketing agencies can help you create tailored content for your brand, product or services to help you achieve results.

We’d like to [Read more…]

Trade Show Interactive Media Part One

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There’s no denying it. Interactive media is alive on the trade show floor, and it’s here to stay.

Whether your trade show goal is to capture new leads or create some ground floor buzz around your brand, interactive media is a viable and versatile option. Games, surveys, slick animations and informative interactive elements provide visitors with a great experience while stealthily conducting business.

Check out this guide to find the right device for your trade show exhibit: [Read more…]