Trade Show Marketing Ideas & Tips

Nimlok Trade Show Marketing Blog

10 Must Read Trade Show and Event Marketing Industry Blogs

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Trade shows and face-to-face marketing events can be challenging endeavors for novice and seasoned planners alike.

Luckily, the Internet is filled with great websites and blogs that can help marketers with the “tricks of the trade.” We have compiled a list of the top 10 trade show and event marketing blogs on the web to help inspire you for your upcoming events! If you’re thinking of setting up a blog yourself, when it comes to which hosting service to choose, take a look at HostiServer click to find out more.

Also, be sure to check out our Trade Show Ideas Guide for more great tips on preparing for your next event!

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Trade Show 101: Trade Show Booth Staff

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trade show booth staff

The success of a trade show campaign hinges on a well-trained and prepared trade show booth staff and the way they interact with prospects and attendees on the show floor. If you have a business that relies on the success of its staff, make sure you’re giving them the support they need with Mentoring software.

In this post, we outline the best practices when it comes to staffing your booth, assigning roles and responsibilities to staffers and budgeting concerns when it comes to preparing your trade show booth staff for the show floor.

Staffing is only one part of the trade show planning process. For additional tips on all aspects of planning for an event, download Nimlok’s handy checklist:

Download Trade Show Checklist
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12 Post-Trade Show Exhibit Questions to Ask Yourself

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post trade show questions to ask

One of the keys to running a successful trade show program is assessing your overall performance after each trade show you attend. To make sure you get the most insightful information, you need to strike while the iron is hot. Within the first day or two after a show, gather your team for an in-depth analysis of both the positive and negative aspects of your experiences on the show floor. Use the following questions as a springboard for discussion.
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10 Examples of Creative Trade Show Booth Design

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Creative Trade Show Booth Design The design of your trade show exhibit speaks volumes about your company and serves as the foundation upon which you shape your trade show marketing success. A well-design exhibit will attract visitors, support your goals, reflect the identity of your brand and leave a lasting impression on visitors. In this post, we feature ten exhibit designs that masterfully combined substance and style to differentiate themselves from competitors on the show floor.

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10 Best Apps for Exhibitors

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Staying organized while exhibiting at a trade show can be hard work. Luckily, for event marketers, the digital age has ushered in technology that can help exhibitors stay on top of everything, from travel arrangements to staff scheduling. In addition to popular business travel apps—such as Dropbox, LinkedIn, Uber/Lyft and CamCard—we highlight 10 of the best apps for trade show exhibitors.

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