Trade Show Marketing Ideas & Tips
Nimlok Trade Show Marketing Blog
The trade show floor is filled with competing companies all vying for the attention of attendees. The ability to stand out as a leader in your industry is the difference between seeing huge returns or being muted out by competitors. The strongest exhibitors are able to identify their trade show unique selling proposition (USP) early on and they leverage it into successful trade show strategy.
Face-to-face marketing presents a unique opportunity for marketers operating in our digital-focused business world. It offers the chance for prospects and producers to meet in-person, beyond the filter of a text-filled screen and across the vast ocean of wireless communication. Because of the intensely personal nature of face-to-face marketing, connections established at trade shows and other events often yield long fruitful business relationships. We have outlined some of the great value that meeting in-person can bring you and your organization:
Trade show marketing has transformed leaps and bounds over the years. However, tailoring event marketing initiatives towards millennials still lags behind the forward-moving event industry. The reason why can be attributed to the assumption that millennials are solely ravenous consumers of digital media, that they forsake all other mediums in favor of glossy screens, instant updates and ever evolving devices. But, as it turns out this — like most broad assumptions — is less than accurate.
Success is often achieved by great exhibitors not only from the things they do – but also from avoiding some common trade show pitfalls. Sometimes doing things because they are “common sense” or “the way it’s always done” can lead to falling into a rut — or missing opportunities. Great exhibitors know this, and they leverage their creativity to forge their own path to trade show success. Below we have listed some of the common missteps made by exhibitors and how to avoid them:
Most marketers utilize some sort of email marketing program, and event marketers are no different. Email allows you to reach a wide audience in a personalized way for a relatively low cost and – yes, there’s an ‘and’ – provides marketers with a wealth of data and engagement knowledge. Leveraging the power of event email marketing is the perfect way to nurture your clients and prospects through a more sophisticated life cycle.
The infographic in this post covers effective event email marketing best practices on a high-level. We expanded upon the infographic with additional thoughts and insight.
![[INFOGRAPHIC] Event email marketing best practices](https://nimloktradeshowmarketing.com/wp-content/uploads/2015/01/SurvivalGuideForEmailMarketing-V3.jpg)