With all that goes into planning for a trade show it can be easy to forget some fundamental marketing practices. However, overlooking crucial networking, promotional and sales opportunities after the lights have dimmed and the crowds have gone may [Read more…]

Between planning time, cost of materials and travel, exhibiting at trade shows is a huge investment for any company. While options for digital outreach are on the rise, exhibiting still holds at least five (if not more) core benefits you can’t get through other marketing outlets.

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How many times have you read an article telling you that the best way to engage your audience is by greeting them, having strong communication skills and standing just outside your booth?

Don’t get us wrong, that’s good advice, but sometimes it’s just not as simple as that. Attendees expectations are rising, and at some shows simply saying hello and giving a sales pitch isn’t going to cut it. So to help you start thinking outside the box, below are a few not-so-obvious ideas for engaging your audience. [Read more…]

Today we welcome back guest blogger Ken Newman of the Hey Newman blog for an entertaining look at why you can’t lose exhibiting momentum on day three.

I wanted to share with you some actual comments I heard on the morning of a final day of a trade show (see image below): [Read more…]