Trade Show Marketing Ideas & Tips

Nimlok Trade Show Marketing Blog

Horror Story: Three Terrifying Trade Show Mistakes

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Halloween is upon us. With it come terrifying visions of specters, apparitions and phantoms. Preternatural creatures are not the only thing that can strike terror in the hearts of event marketers. Horror stories of everything from missing trade show booths to forgetting equipment back at the office can be enough to keep even the most seasoned event marketer up at night. Below, we highlight three frightful follies that event marketers can fall prey to, as well as tips on how to avoid these trade show mistakes.

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Trade Show 101: Tips for Small Business Exhibiting

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For small businesses, attending a trade show is no cheap endeavor. However, small businesses have much to gain by exhibiting. With proper planning and a clear idea of what they want to achieve, small business owners can find the experience of exhibiting at a trade show invaluable. With that in mind, here are a few trade show tips for small business owners to use at their next event.

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Top Three Trade Show Tips for Small Business Exhibitors in 2016

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If you are a small business owner, attending a trade show can help boost your company’s profile, grow your client list and give you the opportunity to network with others in your industry. Given the list of benefits, it is easy to see why many small businesses are opting to exhibit at trade shows. When it comes to starting a business, there is so much to think about. Initially, it might seem overwhelming, but once you start thinking that once everything is in place, the idea that you once had of running a business finally becomes a reality. Asking yourself questions such as what is commercial business insurance? might come in handy sooner than you think. Just take everything one step at a time. With the increased number of small businesses attending trade shows, it is import to know tips and tricks to help you get ahead at your next event. Below are the top three tips for making the most of your small business trade show experience.

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Storytelling at a Trade Show: A Case Study

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When reduced to their core, trade show marketing campaigns are all about the art of persuasion. If you want to standout on the show floor and elevate your brand’s messaging beyond your competition, storytelling can help you get the persuasive edge you need. Read on and learn why storytelling is not just the hottest new marketing trend, but an essential element in the trade show marketing mix.

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Fighting And Winning Your Hidden Competition at the Trade Show

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It may seem natural to think of your competitors as your only rivalry at a trade show. Really, that’s just a single part of the problem. Let’s take a look at a few of the other “hidden competitors” you’re up against. You’re trying to catch trade show attendee’s attention, but they’re distracted by other factors too. Read on to learn more about overcoming these hidden factors.

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