Trade Show Marketing Ideas & Tips
Nimlok Trade Show Marketing Blog
A successful trade show exhibit design effectively communicates a brand’s story with inventive architecture, rich graphics and an imaginative theme. Exhibitors who take time to weave together each of these elements design memorable campaigns that effectively wow, engage and sell to prospects. Below, we look at three eye-catching themed trade show exhibits that rocked the trade show floor with their originality and attracted audience into the space.
It’s your worst exhibiting nightmare.
You’ve spent months planning, budgeting and executing the perfect trade show program.
Everything is in order, and you’re ready to rock your event. The exhibit hall doors open.
A flood of people trickle into the hall…
…but no one is stopping at your booth!
Ahhh! Can someone wake us up from this nightmare!?
Unfortunately, this is an all-too common reality for exhibitors. Thankfully, trade show contests and games can drive more traffic to your booth and create more opportunities to engage with prospects.
In this post, we outline some of the best practices to planning and operating in-booth games and activities, as well as share ideas for contests that will leave your visitors wowed.
Successful trade show marketing hinges on three points: WOWING attendees, ENGAGING prospects and SELLING to customers. However, many trade show marketers have a difficult time figuring out how to incorporate these points into their custom trade show exhibit. Here are a few ways you can use a custom trade show exhibit to WOW, ENGAGE and SELL at your next trade show to reach your marketing goals.
So you are an entrepreneur and you have decided to invest more into the growth of your business by exhibiting at a trade show. That’s great. However, before you invest the time and resources into exhibiting, you should do some trade show homework first. Below, are tips to help you get the most out of your trade show investment.
What do a trade show veteran and a novice exhibitor have in common?
If you answered a long to-do-list, you would be right. If you also answered budgeting challenges, you’d be doubly right.
Let’s face it, planning a trade show budget can be tricky, and with a long and varied list of tasks demanding your attention, it can be tough to create an accurate budget.
Not to worry! This post contains practical advice and easy-to-apply budget planning solutions to help you exhibit better.
Also, be sure to check out our trade show budget worksheet to help streamline your budgeting process!