Held every Patriots Day since 1897, the Boston Marathon is not only the world’s oldest annual marathon, but is also one of the most well-known racing events. It draws over 35,000 runners and half a million spectators along the 26.2 mile course. Preceding the event is one of the largest race expos in racing, featuring over 200 exhibitors, from mom-and-pop shops to athletic powerhouses such as Gatorade, PowerBar and Pro-Form.
So what’s it like to exhibit at a premier race expo with over 35,000 attendees and only a handful – by comparison – of lucky exhibitors? We connected with [Read more…]