Held every Patriots Day since 1897, the Boston Marathon is not only the world’s oldest annual marathon, but is also one of the most well-known racing events. It draws over 35,000 runners and half a million spectators along the 26.2 mile course. Preceding the event is one of the largest race expos in racing, featuring over 200 exhibitors, from mom-and-pop shops to athletic powerhouses such as Gatorade, PowerBar and Pro-Form.

So what’s it like to exhibit at a premier race expo with over 35,000 attendees and only a handful – by comparison – of lucky exhibitors? We connected with [Read more…]

Having a lot of people stop by your trade show booth helps improve your brand’s visibility and identity. Ideally, though, you want to convert those visitors into customers. The following strategies could boost your sales by making people want to buy from your business. [Read more…]

As a lover of all things pop culture and a lover of trade shows, I always get very excited when I notice the two cross over. This Sunday, Game of Thrones returns to HBO and it got me thinking. It turns out that a bunch of companies battling for power on the trade show floor isn’t all that different from the battle to rule the Seven Kingdoms of Westeros.

always expect a red wedding

Everything seemed to be going well. Debts had been settled and everyone was celebrating a surprisingly successful arranged marriage. Then the doors shut and everything turned deadly. [Read more…]

With Halloween just around the corner we decided to take a spooky approach in our latest post. I was browsing for ideas when I realized all the rules I’ve been seeing for surviving a zombie apocalypse, could also be applied to surviving a trade show. Read on to learn how exhibiting at a trade show is like surviving a zombie apocalypse. [Read more…]

We’re very grateful to have Ken Newman of the “Hey Newman” blog joining us as a guest blogger and trade show expert for this week’s post.

Recently, I found myself in a rather interesting role. I was an attendee at a trade show. Now, that might not seem overwhelmingly interesting to you, dear reader, but as someone who has produced live trade show presentations for over 25 years, it’s very rare for me to be on “the other side” of the padded carpet. [Read more…]