The design of your trade show exhibit speaks volumes about your company and serves as the foundation upon which you shape your trade show marketing success. A well-design exhibit will attract visitors, support your goals, reflect the identity of your brand and leave a lasting impression on visitors. In this post, we feature ten exhibit designs that masterfully combined substance and style to differentiate themselves from competitors on the show floor.
A stunning, well-designed trade show exhibit is crucial to trade show success…
…and nothing can limit its impact more than a poorly dressed booth staff.
Trade show and conference attire is a key aspect of your overall event marketing presentation. As such, expressing your individual style and personality needs to be balanced with appropriate business attire, practical pieces and comfortable clothing.
In this post, we share insights into trade show apparel and how to stay comfortable and stylish on the trade show floor.
Having a dynamic and attention-grabbing trade show booth is essential if you are looking to gain an edge over your competition at your next event. It is important for your exhibit to look ready and be ready when the exhibit hall opens its doors. In this post, we outline how to strategically navigate the installation and dismantling (I&D) process to ensure a smooth and stress-free assembly and teardown of your trade show booth.
On average, an exhibitor has three seconds to communicate key brand messages to passersby on the trade show floor. This short timeframe makes having attention-grabbing trade show graphics a must.
Organizing trade show logistics and shipping takes careful planning and attention to detail to guarantee all exhibit components arrive at the show venue on time. Whether you attend one or multiple shows during year, our trade show shipping post will help you increase efficiency and hedge against potentially expensive mistakes and that can happen when shipping assets to and from an event.