• Home
  • About Nimlok
  • Nimlok News
  • Free Trade Show Marketing Resources
  • Contact Us
  • Get The Newsletter

Trade Show Marketing Ideas & Tips

Nimlok Trade Show Marketing Blog

  • Trade Show Marketing
  • Show Planning
  • Exhibiting Tips
  • Exhibit Design
  • Trade Show Tech
  • Trade Show Displays

Booth Staff Education: The Key Ingredient to Increase Your Trade Show ROI

March 7, 2016 by Eva Weiss

The time and costs associated with attending a trade show make it extremely important for exhibitors to maximize and increase trade show ROI. After going through the process of selecting a trade show, planning for the event and spending money, you are left with one question: who is staffing your trade show booth? Preferably, you’ll have a team of highly personable, experienced sales representatives who have memorized every aspect of your products and services.

[Read more…]

Tweet

Filed Under: Trade Show Planning, Trade Show Staffing

Pitch Perfect: Selling at a Trade Show

October 5, 2015 by Eva Weiss

The trade show floor is packed with prospective clients, making it a veritable smorgasbord for the unsated appetites of salesmen. However, it isn’t as simple as diving in and getting your fill. No, salesmen need to earn each and every deal they get with smart sales strategy and a great sales pitch. This post will help salesmen selling at a trade show hone their skills, win over clients and beat out their competition on the show floor.

[Read more…]

Tweet

Filed Under: Trade Show Exhibiting, Trade Show Marketing, Trade Show Planning, Trade Show Staffing

Trade Show Leads 101: Qualifying

July 6, 2015 by Eva Weiss


Not all leads captured on the trade show floor are equal, and because of this the ability to quickly qualify leads is crucial. The task of qualifying trade show leads is an art form of sorts. It is a skill that is often overlooked by event managers and booth staffers alike, but with practice even the most novice on-the-floor sales representative will be able to sort the buyers from the flyers. Read on to learn some tried and true lead qualifying tactics to help increase the quality of your lead yield. [Read more…]

Tweet

Filed Under: Trade Show Exhibiting, Trade Show Marketing, Trade Show Staffing

Event Marketing 101: Drawing a Crowd

June 22, 2015 by Eva Weiss

Drawing a crowd is the ultimate aim of an event marketer, but this seemingly clear target can be easily missed. Trade shows and other marketing events are typically filled with numerous competing brands and organizations all vying for the currency of attention, the attention of attendees. So how exactly does an event marketer make waves at an event? How can you make your event marketing more exciting and appealing? Having a large and dynamic custom trade show booth is one way, but there are many others. This post will educate you on what your options are when it comes to attracting and entertaining attendees. [Read more…]

Tweet

Filed Under: Trade Show Marketing, Trade Show Staffing

Nimlok’s: Smart Marketers Guide to Event Marketing

February 26, 2015 by Eva Weiss

event marketing guide

When one steps foot into the event marketing arena for the first time the bright lights, sounds and overwhelming atmosphere can be both alluring and intimidating. Where does an event marketing novice find guidance? How can they be sure they are headed in the right direction? For starters, trusting ones intuition is always a good source for inspiration, but that will only carry you so far. To help exhibitors on their journey to become an event marketing guru Nimlok has crafted the Smart Marketers’ Guide to event marketing. Our Smart Marketers Guide takes a comprehensive look at all areas of an event marketing campaign, from pre-event to post-event you will be sure to find the advice you are looking for. Below we have listed some takeaways from our guide to give you an idea of what you will find: [Read more…]

Tweet

Filed Under: Nimlok News, Social Media, Trade Show Budgeting, Trade Show Exhibiting, Trade Show Planning, Trade Show Staffing

  • « Previous Page
  • 1
  • 2

Download Our FREE Guides

Contact Us

Want to learn more about trade show and event marketing? Contact us today.
Visit Nimlok's profile on Pinterest.

Most Popular Articles

Trade Show Follow-Up Strategies

Your Trade Show Unique Selling Proposition

Your Trade Show Budget Worksheet: How to Financially Plan for your Next Event

Wow. Engage. Sell: Three Exhibit Themes That WOW’ed and Rocked the Trade Show floor

Why face-to-face Marketing Events Matter

Why Day Three Deserves Your Effort

What Trade Show Exhibitors Can Learn From Game of Thrones

What It’s Like to Exhibit at The Boston Marathon Race Expo

Categories

  • Corporate Event Planning
  • Lead Management
  • Nimlok News
  • Social Media
  • Technology
  • Trade Show Budgeting
  • Trade Show Display Design
  • Trade Show Displays
  • Trade Show Exhibiting
  • Trade Show Marketing
  • Trade Show Planning
  • Trade Show Staffing

Get Social With Nimlok

Follow Nimlok on FacebookFollow Nimlok on Google+Follow Nimlok on TwitterFollow Nimlok on LinkedInFollow Nimlok on PinterestFollow Nimlok on YouTube

Copyright © 2023 · News Pro Theme on Genesis Framework · WordPress · Log in