Trade Show Marketing Ideas & Tips

Nimlok Trade Show Marketing Blog

Trade Show 101: A Guide to Trade Show Giveaways

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Whether you call them promotional items, tchotchkes or swag, exhibitors at every trade show hand out countless trade show giveaways to attract and encourage attendees to enter their space. Some exhibitions may find that giving away booklets from somewhere similar to this saddle stitch booklet printing company could be a great way of building awareness for their products and brand.

The right trade show giveaways can help generate leads and support integrated marketing messages that will prompt attendees to tie that message back to your company long after the show has ended. Companies like Groggy Dog help companies all over the country with promotional products, which are perfect for any type of trade show

In this post, we cover the best practices for planning, selecting and distributing popular and impactful trade show giveaways, and share our list of the top 10 giveaway items.

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Wow. Engage. Sell: Three Exhibit Themes That WOW’ed and Rocked the Trade Show floor

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A successful trade show exhibit design effectively communicates a brand’s story with inventive architecture, rich graphics and an imaginative theme. Exhibitors who take time to weave together each of these elements design memorable campaigns that effectively wow, engage and sell to prospects. Below, we look at three eye-catching themed trade show exhibits that rocked the trade show floor with their originality and attracted audience into the space.

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How To Use Trade Show Contests To Drive Traffic To Your Booth

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It’s your worst exhibiting nightmare.

You’ve spent months planning, budgeting and executing the perfect trade show program.

Everything is in order, and you’re ready to rock your event. The exhibit hall doors open.

A flood of people trickle into the hall…

…but no one is stopping at your booth!

Ahhh! Can someone wake us up from this nightmare!?

Unfortunately, this is an all-too common reality for exhibitors. Thankfully, trade show contests and games can drive more traffic to your booth and create more opportunities to engage with prospects.

In this post, we outline some of the best practices to planning and operating in-booth games and activities, as well as share ideas for contests that will leave your visitors wowed.

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How Trade Shows Help you Achieve Marketing Goals

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Successful trade show marketing hinges on three points: WOWING attendees, ENGAGING prospects and SELLING to customers. However, many trade show marketers have a difficult time figuring out how to incorporate these points into their custom trade show exhibit. Here are a few ways you can use a custom trade show exhibit to WOW, ENGAGE and SELL at your next trade show to reach your marketing goals.

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Trade Show 101: Tips for Entrepreneurs

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Trade Show 101: Tips for Entrepreneurs

So you are an entrepreneur and you have decided to invest more into the growth of your business by exhibiting at a trade show. That’s great. However, before you invest the time and resources into exhibiting, you should do some trade show homework first. Below, are tips to help you get the most out of your trade show investment.

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