• Home
  • About Nimlok
  • Nimlok News
  • Free Trade Show Marketing Resources
  • Contact Us
  • Get The Newsletter

Trade Show Marketing Ideas & Tips

Nimlok Trade Show Marketing Blog

  • Trade Show Marketing
  • Show Planning
  • Exhibiting Tips
  • Exhibit Design
  • Trade Show Tech
  • Trade Show Displays
You are here: Home / Trade Show Display Design / How Trade Shows Help you Achieve Marketing Goals

How Trade Shows Help you Achieve Marketing Goals

January 3, 2017 by Eva Weiss

 


Successful trade show marketing hinges on three points: WOWING attendees, ENGAGING prospects and SELLING to customers. However, many trade show marketers have a difficult time figuring out how to incorporate these points into their custom trade show exhibit. Here are a few ways you can use a custom trade show exhibit to WOW, ENGAGE and SELL at your next trade show to reach your marketing goals.

WOW attendees with a unique exhibit or product display

Trade Show Product Displays and Marketing Goals

Within any industry, there are countless competitors all vying for the attention of the same pool of prospects and customers on the trade show floor. If you want to win the battle for attention, you need to WOW visitors in three seconds or less.

A custom trade show booth can help you to achieve this goal by showcasing your company’s unique qualities. The design options available to you when you are designing your exhibit are nearly endless and include creative applications of lighting, graphics and materials options, furniture, inventive product displays and more.

For example, St. Mary’s Press, a leading publisher of Catholic children’s literature, was looking for a way to WOW attendees with its products on the show floor to achieve their event marketing goals. St. Mary’s Press worked with Nimlok Minnesota to design a 20’ x 60’ exhibit that not only WOWED visitors, but also stole the attention away from their competition with a larger-than-life children’s Bible replica complete with movable pages.

ENGAGE prospects with your custom trade show exhibit

Trade Show Product Demonstration

If you have a WOW-inspiring exhibit, you will no doubt attract attendees, but attracting visitors to you space is only one part of the puzzle. You will need to engage visitors inside your exhibit or they will leave just as quickly as they came.

People come to trade shows wanting and expecting to be impressed by the ingenuity, creativity and advancement taking place in their industry. An exhibit with product education elements, multi-media displays and a warm and friendly staff to ENGAGE attendees inside your space and reinforce your brand, marketing and sales messages.

Trilliant was able to ENGAGE attendees by working with Nimlok Cincinnati to create an all-in-one branded environment where in-booth visitors could ENGAGE with the brand and its offerings through vivid product-focused imagery, tasteful product displays and a refined coffee bar serving Trilliant’s private label coffee.

The right trade show exhibit allows you to SELL products and achieve marketing goals

One of the reasons that trade shows are still an important and effective way to market is because they offer businesses like yours an entirely unique way to connect with potential customers. In fact, almost two-thirds of attendees at a trade show are new prospects who have not been reached by other marketing methods.

Having a smartly-designed trade show exhibit is critical if you are looking to effectively SELL products at a trade show. The use of retail-inspired product displays, browser-friendly open layouts and staffing your exhibit with product experts goes a long way in obtaining your sales objectives.

John Paul Mitchell needed to effectively sell products to achieve its aggressive sales and marketing goals. The company worked with long-time trusted partner, Nimlok Orange County, to design and build an exciting upscale trade show marketplace. The exhibit’s elegant display cases and spot lit product displays showcased products and communicated product benefits to attendees.

As a result of the elegant and ENGAGING functional interior, John Paul Mitchell achieved their three-day SALES goal within the first day of the show.

Having a trade show exhibit that can WOW, ENGAGE and SELL attendees at a face-to-face marketing event is crucial for reaching your marketing goals, so before you begin designing your next exhibit, make sure you keep each of these three points in mind throughout the design consultation with your exhibit partner.

For more great trade show campaign and exhibit design ideas, download Nimlok’s new Trade Show Ideas e-book today!

trade show ideas e-book

Tweet

Filed Under: Trade Show Display Design, Trade Show Displays, Trade Show Exhibiting, Trade Show Marketing, Trade Show Planning

free trade show resources

Looking for more trade show tips and expert exhibiting advice? Check out Nimlok’s trade show resource library filled with e-books and guides that will help you exhibit smarter.

Check Out Resource Library

Comments

  1. Kwan Cheng says

    February 7, 2017 at 8:42 pm

    Hi Eric, Very nice article indeed. Depending on what kinds of trade shows people attend, it’s commonplace to see exhibitors who have no concern about the aesthetic of their booths. I agree an attractive booth can arouse interest but it’s more important than staff are able to interact well with prospects, turn them into leads and follow up.

  2. https://www.freesound.org says

    February 12, 2017 at 10:40 pm

    It’s in fact very complicated in this full of activity life to listen news on TV, thus I just use
    web for that reason, and get the latest news.

  3. Caitlyn says

    March 28, 2017 at 4:23 am

    I have to agree with Kwan, it is more vital to that the staff are able to interact well with prospects and turn them into leads. Nowadays, few people are completely dedicated to preparing for the trade show. Thanks for sharing this post.

  4. myfairtool says

    March 31, 2017 at 12:30 am

    A well-designed trade show booth can definitely catch the eyes of attendees. However, efficiency in qualifying leads also factor into the ROI of tradeshows. Digital tool like myfairtool and the like will help you qualify leads and communicate market materials a lot more efficiently.

  5. Lester says

    February 18, 2019 at 1:49 pm

    It’s really a nice and helpful piece of info. I’m satisfied that you just shared
    this useful information with us. Please keep us informed like this.

    Thank you for sharing.

Download Our FREE Guides

Contact Us

Want to learn more about trade show and event marketing? Contact us today.
Visit Nimlok's profile on Pinterest.

Most Popular Articles

Trade Show Follow-Up Strategies

Your Trade Show Unique Selling Proposition

Your Trade Show Budget Worksheet: How to Financially Plan for your Next Event

Wow. Engage. Sell: Three Exhibit Themes That WOW’ed and Rocked the Trade Show floor

Why face-to-face Marketing Events Matter

Why Day Three Deserves Your Effort

What Trade Show Exhibitors Can Learn From Game of Thrones

What It’s Like to Exhibit at The Boston Marathon Race Expo

Categories

  • Corporate Event Planning
  • Lead Management
  • Nimlok News
  • Social Media
  • Technology
  • Trade Show Budgeting
  • Trade Show Display Design
  • Trade Show Displays
  • Trade Show Exhibiting
  • Trade Show Marketing
  • Trade Show Planning
  • Trade Show Staffing

Get Social With Nimlok

Follow Nimlok on FacebookFollow Nimlok on Google+Follow Nimlok on TwitterFollow Nimlok on LinkedInFollow Nimlok on PinterestFollow Nimlok on YouTube

Copyright © 2025 · News Pro Theme on Genesis Framework · WordPress · Log in