Banner stands are one of the most widely used and versatile trade show marketing assets on the market. They have become a staple with tradeshow and event marketers because of their: cost-effectiveness, portability and ease of customization. Banner stands are not only confined to the trade show/event marketing arena, they can also be utilized in retail spaces, office lobbies, restaurants, conferences, airports, ceremonies and wherever additional graphic messaging is needed. Below we have provided an overview on banner stands and how they can help you meet your marketing and display needs:
Banner stand sizing
There is no one size fits all solution to marketing, so naturally banner stands come in a variety of dimensions to help facilitate branded messaging, selling points, logos etc. The height and width of a banner stand can varry depending on your needs. For example, if you need a background for photos, press conferences or additional wall space within a trade show exhibit a larger 118″w x 94″h smartwall banner would suit you best. If you need something smaller and more compact for retail or lobby use a 32.68″w x 85.04″h rollup banner stand could do the trick. No matter their size, banner stands will help you increase visibility and attract attention to your space.
Banner stands come in a variety of material options to choose from. Fabric based banners are a longer-lasting option, they are typically wrinkle resistant and are more resilient during transport and set up. You can also steam out wrinkles if they occur allowing for more flexibility and self-maintenance. Vinyl banners have vivid graphics with amazing clarity and definition. Vinyl displays are also simple to clean because the surface can be wiped down easily. Regardless of which material option you choose, proper handling and care will go a long way in extending the life of your banner stand.
Banner stand types
Rollup retractable – A retractable banner stands are similar to window shades because they roll neatly into their base unit casing. The retractable nature of these banner stands increases protection of the graphics during transport and storage and also allows for added portability. Setting up a rollup is easy, simply pull the graphic out of the casing and lock it into position with its telescopic pole and its ready to go. Rollup display also come in a double-sided option for added graphical flair.
Cassette-style “smart” banner stands – The “Smart” cassette-style banner stand is similar to the rollup in both style and function, but they have the added capability of interchangeable graphics. You can swap out graphics whenever you want to change up your messaging. The versatility of these displays make them ideal for the frequent exhibitor and for users who are consistently seeking a new look or feel.
Fabric banners and Backwalls – Typically viewed as the more sophisticated banner stand option, fabric banners are high-quality, hand-sewn and beautifully printed with state-of-the-art printing equipment. These banners can be used for both outdoor and indoor events and are great at attracting people in high traffic areas.