Your trade show booth is the central piece to your event marketing puzzle. Having a lively and dynamic exhibit is part of what makes exhibiting at trade shows and events so exciting. Whether you are a first time exhibitor looking to find the right fit or are an experienced trade show guru looking to spice things up, investing in a modular, reconfigurable, portable design might be your best bet. If you want to learn more about the advantages of reconfigurable designs read on:
Save on shipping and drayage
The costly shipping and handling fees associated with getting an exhibit to its destination are some of the biggest non-booth related expenses one can accrue in the pursuit of trade show glory. Reconfigurable displays help you offset this cost by being lighter on average than your standard custom exhibit design. The fact that many of the modular elements that make up a reconfigurable exhibit are lightweight and fabric-based not only drives down shipping cost, but it also makes on-site assembly a breeze.
Reinventing your trade show space
If your brand exhibits at events all throughout the year you are bound to run into some of the same attendees and exhibitors. You will also encounter various exhibiting spaces and dimensions from venue to venue. By utilizing a reconfigurable exhibit you can not only change your look on the fly, but you will also be able to have a design that will accommodate the allotted exhibiting space you have. Changing up your look will give you an advantage over your other frequent-exhibiting competition by always standing apart from the crowd.
The graphics on portable reconfigurable exhibits can be swapped out event-to-event, allowing you the option to rebrand or adjust your messaging to tailor fit your events audience. If your brand offers multiple services across a variety industries this saves you tons of time and money. You also have many different graphic options to choose from so you can further mix things up with laminate-panel graphics at one event to fabric-graphics at the next.
Overall cost savings
A traditional custom-built modular exhibit can be an amazing look for your brand, but they can also be amazingly expensive as well. Reconfigurable portable exhibits are much more budget-friendly and allow for more flexibility in cost. On top of saving you money, they are also comparable in scale and wow-factor to their custom-built counterparts. Everyone will dazzle at your exhibit and only you will know that it cost a fraction of other displays at the event.
Renting is an option
Trade show rentals are on the rise, and for good reason. Rentals present the opportunity to “try before you buy” which is a big plus given that trade show booths are a huge commitment. Reconfigurable portable exhibits can be rented, giving you both the advantage of cost and the ability to try out multiple off-the-shelf displays and accessories.
Download Is Renting Right for You? for more rental exhibit tips
Remember, no matter which trade show solution you choose exhibiting success comes from more than just your display. Proper planning, an understanding of your target demographic and your surveying of the competitive landscape all go hand-in-hand in creating a strong ROI and even stronger brand prominence in your industry.