Trade Show Marketing Ideas & Tips

Nimlok Trade Show Marketing Blog

Getting The Most Out of Your Trade Show Attendee Experience

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trade show attendees Attending an industry trade show can be a great investment for your company. Industry shows offer you and your team the opportunity to network, learn and make new sales connections all in a face-to-face environment that’s all too rare in today’s business world. While you may think your responsibilities as an attendee are looser than those of an exhibitor, you might want to think again. Without proper planning or use of time you could end up walking away with a hole in your pocket (one you thought you avoided by attending instead of exhibiting).

Fortunately, you can get the most out of your next trip to a trade show just by following a few key strategies: [Read more…]

Think Like a Small Business

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Last week we looked at the trade show mistakes of small businesses, but this week we’re looking at all the things they get right.

I am a believer in the power of small businesses. Businesses with fewer than 20 employees make up nearly 90-percent of all employing firms in the U.S. (2011 U.S. Census data) and are the driving forces behind some incredible initiatives. But these small players are big forces because [Read more…]

3 Trade Show Mistakes Made by Small Businesses

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Here on the Nimlok blog we talk a lot about some of the more in-depth face-to-face marketing strategies but today we want to focus on some common mistakes made by small business exhibitors working a booth for the first time.

Industry events like trade shows and conventions can be a wonderful marketing opportunity for small businesses, but it’s a large investment and all too often those small business exhibitors don’t make the most of their time there. What most business don’t realise is that it is very easy to make an investment in something like Hubspot which can help businesses who are seeking to accelerate growth and require an easy way to manage date, marketing and sales, you should check out these Hubspot reviews and ratings to give you a better understanding of what they offer. It would be helpful for businesses to also consider having an invoice template so they can improve the efficiency of their business. It is also worth remembering that just because you are a startup business, doesn’t mean that you can’t use the tools mentioned above or the best automation tools for SMBs. That’s what they are there for. Plus, finding positive ways to improve your business can make such a difference.
Keep on reading though to find out more about the three mistakes your company may be making as an exhibitor that are the easy to fix. [Read more…]

Creative Ideas for Engaging Your Trade Show Audience

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How many times have you read an article telling you that the best way to engage your audience is by greeting them, having strong communication skills and standing just outside your booth?

Don’t get us wrong, that’s good advice, but sometimes it’s just not as simple as that. Attendees expectations are rising, and at some shows simply saying hello and giving a sales pitch isn’t going to cut it. So to help you start thinking outside the box, below are a few not-so-obvious ideas for engaging your audience. [Read more…]